New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]

For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a popular and usually successful strategy, it wasn’t without its disadvantages. Even with expanded text ads, highlighting a promotion used valuable, limited characters in an already short text ad.

Additionally, creating and managing multiple promotions creates a lot of extra work – marketers had to duplicate different text ads for different promotions, which were often only running for a few short days.

In the past, Google has temporarily eased this pain with Black Friday and Cyber Monday structured snippets for those holidays, but there was no easy way to highlight your promotions the rest of the year.

Soon, however, you’ll be able to run promotions easily whenever you want, with AdWords promotion extensions – currently in beta, and available only to accounts that have access to the new AdWords UI (also in beta! betas within betas!)

What Are AdWords Promotion Extensions?

AdWords promotion extensions will show a noticeable price tag icon beneath your ad and highlight a sale on your website. Additionally, you can specify details around your promotion, such as whether it’s for a special occasion or holiday, any minimum order values, if it requires any promo code at checkout, as well as when the sales ends.

 adwords promo extensions launched by google

The new promotion extension feature stands out on the SERP and looks entirely different from most other AdWords extensions. But creating the new promotion extension is similar to creating other popular ad extensions and shares many of the same benefits.

How to Set Up Promotion Extensions

Do you have access to the new AdWords UI? If so, you can create promotion extensions using the below instructions. If not, you’ll have to wait until the extensions are out of beta.

From the ad extensions tab, creating a new promotion extension opens the following prompt:

 adwords promo extension setup

First, advertisers can set their promotion as a holiday promotion by selecting one of the following 12 occasions which can run during those holidays. Advertisers can choose to run them for select periods during those holidays by setting more specific promotional dates.Alternatively, they can leave this field as “None” and their promotion extension will serve anytime of the year.

 adwords promo extensions list of occiasions

Then, you need to select the currency you list your prices in. At the moment, only the following currencies are supported:

  • USD (United States Dollars)
  • AUD (Australian Dollars)
  • CAD (Canadian Dollars)
  • EUR (Euros)
  • GBP (British Pound)
  • NZD (New Zealand Dollars)

Next, you need to specify the details of your promotion, such as:

Promotion Type

Advertisers need to specify which of these 4 categories best describes their sale or promotion:

  • Monetary discount: A static dollar amount that your product will be discounted. Your promotion will read “$X off…”
  • Percent discount: A set percent that all orders will be discounted. Your promotion will read “X% off….”
  • Up to monetary discount: A maximum static dollar amount that your orders may be discounted. It’s possible that not all orders may receive this maximum discount though. Your promotion will read “Up to $X off…”
  • Up to percent discount: A maximum percent that your orders may be discounted. It’s possible that not all orders may receive this maximum discount though. Your promotion will read “Up to X% off…”

Promotion Requirement

You can optionally set one of these two requirements for an order to be eligible for your promotion. If all orders are eligible for this promotion, leave this set as “None.”

  • On orders over: Your promotion will read “…On orders over $X.”
  • Promo code (15 Character Limit): If your promotion requires your visitors to use a promotional code at checkout, you can specify that here. Your promotional code can be up to 15 characters. Your promotion will read “…Code X”

Item (20 Characters Limit)

You can use this field to specify which products or services on your site are on sale.

Final URL:

Like sitelinks, each of these promotion extensions are clickable and can send traffic to a specific product or offer page.

Promotion dates (Optional)

If your promotion is for a limited time only, you can specify that here. You also choose to schedule these extensions to run in advance of these extensions, but not after.

 adwords promo extension required components

Promotion extensions can be applied at the account, campaign, or ad group level.

Some Important Limitations of AdWords Price Extensions

  • These promotion extensions are only supported in English and only support prices in USD, CAN, GBP, EURO, AUD, and NZD. This does mean that many international and non-English advertisers will not be able to use this new ad extension.
  • Promotional extensions must be written to include a monetary discount. That means popular promotions such “Free Shipping” or “Buy one get X free” are ineligible to be included in a promotional extension.
  • As mentioned, still in beta.

How Do Promotion Extensions Perform?

It’s no secret that having an incredible sale or promotion can help increase your ad’s CTR. What is a surprise though, is how much these new promotion extensions can increase your ad’s CTR.

During beta tests, WordStream clients have seen amazingly high CTRs from these promotion extensions, averaging nearly a 10% CTR when these promotion extensions show! We’ve seen promotion extensions outperform other popular extensions such as sitelinks and price extensions as well!

 adwords promo extensions boast higher click through rates (CTR)

But CTR isn’t the only gain for accounts that adopt this new AdWords promotion extension. Like all ad extensions, AdWords promotion extensions can also improve their ad’s relevancy and quality score.

Once these new extensions are fully available, be sure to add promotion extensions to your account to take advantage of their high CTR!

Data Sources

The aggregated data in this post is based on a sample of 18 WordStream client accounts with early beta access to Promotion Extensions who were advertising on the Google Search Network between November 2016 and May 2017.

About the Author

Mark is a Data Scientist at WordStream with a background in SEM, SEO, and Statistical Modeling. Follow him on Twitter, LinkedIn, and Google +.

Do You Need to Spend Money to Get Customers?

It’s no question that building your blog is difficult but ask yourself this question: Is there a way to build your blog without spending any money? I came across some great content published by Neil Patel, where he looked at some factors contributing to blog growth in the past several years. Not to mention, exploring various different marketing channels, he was able to put together a great outline of factors contributing to blog growth, both paid and non-paid. Anyway, I was surprised to learn that we often forget to leverage what we have in front of us and spend enormous money without thinking about the results. For example,

All those bloggers who don’t have any money to invest in paid marketing will be surprised to learn there are some effective marketing methods that don’t cost a dime. They are NOT only effective in attracting customers, but also have a better return rate than some paid alternatives. I’m going to go over some methods you can start to utilize right away to build your blog without spending any money, however, some are time consuming so spread out your efforts.

Let’s get started…

Where to Find Opportunities

There are a list of “6” places outlined where people are looking for problem solving content. You’re probably thinking there are more than “6”, but I’m talking statistically where people go to find the right type of content. I’m sure you’ve read my other content where I’ve mentioned problem solving content is the best type you can provide for your readers. Next, it’s important you’re solving a massive problem within your niche because the bigger the problem, the greater chance of higher engagement. Statistically, these places are awesome to post answers with a link back to your content.

  • Twitter
  • Niche Forums (do a quick search in Google)
  • Craigslist and Kijiji (a featured listing will allow you to post a URL)
  • Facebook groups
  • com (awesome for blogging related Q&A’s)
  • Reddit

These places are all FREE and won’t cost you any money to register. The only one that will cost you $7.99 is Kijiji for a featured listing. However, this is completely optional.



This strategy should be used with email marketing because your goal is to re-market to them through follow-ups. Not to mention, email marketing is a great way to market for FREE because once visitors are on your email list, it’s as simple as shooting a message directly to their inbox. Next, creating an eBook is FREE because it’s something you create for them on your own. It’s your experience in PDF format they can download in exchange for their email address.

Here’s a great strategy…

Provide them value in your eBook based on your niche. Do research, finding out what your visitors are looking for, then give it to them for FREE. Pat Flynn created an eBook that took him 2 months to complete and the conversion was awesome with 10,000 subscribing to download it within 30 days.

Friends & Family

We all have friends and family in different industries, which you should utilize for outreach. This is so effective because they’re more than willing to help get the word out for FREE and I’m sure they know other people relevant to your niche as well. For example, I’m a blogger involved in SEO, etc., however, I know people in the health, wealth, and fashion industry. If my friend approached me to help put out the word about their blog, I’ll be more than happy to help. This is an effective strategy and you should start implementing it right away.


Getting the word out about your blog is as easy as reaching out to authority within your niche. Some quick ways to build brand awareness for FREE is by guest blogging, expert posts, and resource lists. They don’t cost you any money to create, but have a huge return. I’ve been in the industry long enough to know who I can count on to help market my content by leaving feedback and sharing it on their social profiles.

Start by…

  • Researching your niche for common problems then creating content
  • Research authority blogs in your niche and pitch them your content idea
  • Submit your post with a complete author bio and wait until it’s published
  • You can even send authority bloggers a question for an expert post

Affiliate Programs

I’m not sure why I’ve included this because it does cost money to implement into your blog, however, the return is massive. After the initial investment, you pretty much pay money to the affiliate after a conversion is completed. In the end, you’ve generated a conversion and if you don’t, then you don’t pay anything. Affiliate programs are a great way to generate brand awareness with someone doing the work for you. Here’s how it works…

First, they’ll join your affiliate program because they’re happy with the terms and payout rate. They’ll head out and market your product or blog, attracting customers for you. The affiliate’s objective is to gain sales through their marketing and when they do, you’ll give them a commission. It’s simple and effective but as mentioned, there might be an initial start-up cost to get your affiliate program online.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//

This Is How to Build Links Now: 10 Data-Backed Tips

Link building is hard.

And it should be.

Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk.

links as a google ranking factor

Search ranking survey data via Moz

But links became a commodity once every SEO and his cousin learned that links are the most important Google ranking factor. Quality? Pffft! Quantity was all that mattered for many link builders.

At least until a little thing called Penguin came along.

Google’s Penguin algorithm torched a lot of websites who were artificially inflating their positions in the SERPs using thousands of low-quality footer links from shady Russian websites (among other schemes).

Link Building in 2017

Ultimately, you have very little control over link building.

Sure, you can email the owner of a website or someone in the media to let them know about your awesome resource. But these email outreach attempts are hard to scale, and fail more often than they succeed.

In truth, link building is typically a byproduct of creating high-quality content that people want to consume, and therefore want to share and link to.

This is equally hard. Most content fails.

link building power law

The content marketing power law

So how do you create content that attracts links?

To find out, we used Buzzsumo to see which WordStream content got the most links over the past year or so. Some clear patterns emerged.

Here are 10 data-backed tips for how to build links now.

1. Curate Awesome Content

You can turn your own content – or content other people have created – into new forms of content. Typically, these curated content pieces come in the form of “week in review,” “most popular stories,” “top stories,” or “best articles of the year”.

While curated content pieces probably will never attract tons of editorial links, they still add value and help with discovery. Every time you create an internal link to one of your own pages, it can drive your users to that page.

Also, linking to your own content helps tell Google that it’s an important, authoritative page, which can help it rise in the organic search results. (If you never link to your own content, then it probably won’t be viewed as important and it won’t rank well.)

You can also curate content that was published on other websites (or a mix of your own content plus others’ content). For example, WordStream put together lists of the top PPC articles and top SEO posts of 2016.

best friends

In addition to having link value, this type of content also builds relationships. People appreciate it when others highlight their great work – especially if it’s in a “best of the year” post.

Those people will also probably help promote your content to their own networks, leading to more people discovering it (and your brand). And who knows – maybe you’ll even get a link (or more) out of it down the road.

2. Give Away Tools

In addition to being a great lead generation tool, offering your own free tools can also win you links. Tools are content, too.

WordStream gives away some great free tools that marketers and SEOs find valuable. Doing so has earned them quite a few links.

adwords performance grader

WordStream’s Free AdWords Grader

For one, there’s the Free Keyword Grouper tool, which lets you paste in a list of keywords and then organizes the list into smaller keyword groupings, a handy tool for PPC marketers. Only two other pages earned WordStream more links over the past year.

There’s also the Facebook Advertising Opportunity Calculator, which will show you whether Facebook ads are worth your time and money.

If you offer a valuable tool that people find useful, they will tell others about it – and, yes, link to it.

3. Share Strong Opinions

Whether you call it an opinion piece, think piece, or simply a rant, boldly sharing an opinion can also earn you some link love – even if you’re writing about something you hate.

For instance, the post 7 Things I Still Hate About LinkedIn Ads voiced some valid concerns about the state of self-service advertising on the business social networking site – and got a lot of links.

how to build links 2017

Another highly linked article, What’s the Most Important CRO Metric? (Hint: Not Conversion Rate), made an argument that challenges the accepted wisdom of the crowd (that things like button color and location make all the difference).

If you’re going to publish this type of content, always make sure to back up your argument with data or other supporting evidence (e.g., statistics, quotes, patents).

While a little controversy can be a good thing, it should be done in small doses – and never do it in a hateful, mean, or unfair way that reflects badly on you or your brand. You can be critical and offer a point of view without resorting to ad hominem attacks or being a complete ass.

4. Publish Original Data & Research

Marketers love data, and WordStream is known for backing up or testing theories with evidence. So it’s no surprise that original data and research have resulted in hundreds of links just over the past year.

average ctr on facebook ads

Facebook advertising CTR benchmarks

Among these popular data-backed posts:

Original data and research will naturally attract links. Whenever people are writing about the topic of your research, they will likely reference your research – assuming the data is sound, the research is trustworthy, and the results are presented in a non-promotional and authoritative way.

5. Educate Your Audience

Educational content is always incredibly popular. People are always looking to figure out something new, upgrade their knowledge, and advance their career.

By providing learning resources, you (and your brand/business) become viewed as an authority. And people love to share and link to helpful resources.

link building with educational resources

WordStream’s PPC University

This type of linkable content can come in many forms:

Whatever form it takes, the key is to be truly useful and help solve problems for your readers. They will be appreciative, and show that appreciation with links.

6. Compile Statistics

People love to cite statistics to help make their points.

So it only makes sense to compile relevant statistics about a topic into your own content – then people will cite you as the source (yes, even if you aren’t the original source of the stats).

publishing stats to build links

For instance, the following five posts combined earned WordStream hundreds of links over the past year:

Statistics tend to be scattered across lots of different sites. Bringing them together into one amazing authoritative resource is an incredibly easy way to earn links like crazy.

7. Provide Great Answers to Common Questions

People are looking for answers to all types of questions every day. You want to be the place where your target audience finds these answers. BuzzSumo calls these “authoritative posts that answer core questions.”

link building for seo

Answering questions is a great way to earn featured snippets

WordStream’s Elisa Gabbert wrote a post about some of the top question-based keywords that drive tons of traffic and links for them. These include:

Figure out what common questions you can answer with authority in your industry. Then provide the best answer to that question. The links will follow.

8. Create Original, Useful Infographics

OK, let’s be clear here. Not any old infographic will cut it. An ugly, poorly designed infographic will have zero link building value.

You need to create an original infographic. Something that is designed well and is helpful or useful to your target audience.

All of Facebook’s Ad Targeting Options (in One Epic Infographic) is the perfect example. It looks great and is useful to marketers. Oh, and it was the fourth most linked to page over the past year on WordStream.

infographic link building

Another original infographic, 11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic], was also incredibly successful at attracting links.

Infographics are time-intensive, and you need a design resource to make them look great. When done well, they are worth it. Just make sure you have a truly great idea and that you never settle for “good enough.”

9. Act Fast on Hot Topics & News

Just about every industry always has something new or interesting to talk about. This is especially true in marketing.

hot topics

For instance, a lot of news came out of last year’s Google Summit. Google announced several huge changes, which were recapped in 5 BIG Changes Coming to AdWords: Everything You Need to Know (note: this was the fifth most linked to page over the past year).

WordStream had all the angles covered after the event as well, drilling down into some the new ad formats and offering a sneak preview of the new AdWords interface. One of those posts, Google Expanded Text Ads: 10 Things You Need To Know, got the second highest amount of links.

The key to WordStream’s link building success? Moving fast.

Marketers were talking about all the big changes and had lots of questions. WordStream provided important information and guidance and became THE authority. The reward was hundreds of high-quality links.

(By the way, here’s all the news from THIS year’s Google Marketing Next.)

10. Build Your Personal Brand

YOU are your own greatest link building asset. Or, at least, you can be.

The page that got the most links over the last year wasn’t a blog post with the perfect viral headline or any of the other types of content we’ve looked at so far.

It was this page. A bio page for WordStream’s founder.

So how can you use yourself to build links and grow your company’s visibility at the same time?

Become an expert. Build your personal brand.

Become an authority, influencer, or thought leader in your space. Become an in-demand personality. This will lead to numerous link building opportunities.

personal brand link building

WordStream’s Mark Irvine at SMX

For example, once you become a recognized industry leader, you’ll be invited to speak at conferences and take part in webinars, podcasts, and interviews.

Every time this happens, the companies you work with will promote you. They will link to your website. And if they don’t do it themselves, it’s an easy ask.

Building a personal brand isn’t simple. It won’t happen overnight. But the long-term rewards are there for the taking if you’re willing to work hard for several years.

The Evolution of Link Building

This is what worked for WordStream. Some of these content formats can work for you, too – but definitely do your own analysis. Every site and industry is unique.

Use a tool, whether it’s Buzzsumo or another link building tool, to see which types of content earned you the most links over the past year. Invest your time and resources into creating more content like those.

buzzsumo for link building

Using Buzzsumo to find our most linked content

The definition of insanity is doing the same thing over and over and expecting different results. So stop wasting time producing content that consistently fails to attract any links (or traffic, or engagement, or whatever other metrics matter most to you).

Although link building isn’t rocket science, it’s still really difficult to do well. Let your data guide you to greater link building success!

The Benefits of Total Immersion

On this episode of Driving with John Chow, I talk about sending Sally to Shanghai to learn Chinese. Because that’s the kind of crazy things you can do when you live the Dot Com Lifestyle.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//

11 Changes & New Features Coming to AdWords: What You Need to Know

Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us.

Today, our own Mark Irvine was live in person at Google’s Marketing Next event in Mountain View to get the scoop on what big changes and new features are coming to AdWords, and we’ve got a roundup of all the updates right here.

Google Marketing Next

Between sweeping aesthetic alterations, a bunch of new audience features, and oodles of buzzwords, Google Marketing Next did not disappoint.

The good news: our AdWords overlords have bestowed on us a bounty of exciting new features that’ll enhance your digital marketing strategy.

The bad news: you’ve got some learnin’ to do! (But don’t worry! We’ll guide you through all the changes in our free webinar tomorrow. Sign up here!)

google marketing next 2017 keynote themes 

The overarching themes of the day (and upcoming year) were user intent, data, and machine learning.

I’d say the event was underpinned by another word: context.

adwords shift towards context vs keyword targeting 

Recent changes to AdWords (I’m looking at you, Exact-ish Match keywords) have led the digital marketing community to declare the beginning of the end for keyword-centric advertising; in its stead, we’ll work with semantic and contextual information, targeting audiences, not clicks.

Between machine learning and the rise of voice search (which apparently makes up 20% of all mobile searches) today’s announcement did little to slow the march towards a keywordless future.

This isn’t necessarily a bad thing.

Some of the new features announced today will make it easier to find prospects, while others will help you cater to their explicit needs from your first interaction the point of sale and beyond.


Let’s dig into the 11 most interesting features and changes announced at Google Marketing Next.

1. AdWords Has a New UI

Google is billing this as “the most powerful change [they’ve] made to how advertisers visualize and manage their campaigns in over 15 years.” And it’s easy to see why. The new AdWords UI is sleek. It’s sexy. It’s everything the clunky old UI, with its overlapping shades of grey and unfindable sub-menus, is not.

the new adwords ui 

That being said, you needn’t worry about wrapping your mind around the whirring new labyrinth just yet: despite the fact that millions of advertisers already have access (and can vacillate between the old and new UI’s at will) the “new AdWords experience” won’t be available to everyone until December.

Stay tuned: we’ll have a more in-depth post on the new AdWords UI later this week!

2. Life Events Targeting Comes to YouTube and Gmail Ads

There are some things that can be categorized as everyday purchases. Hand soap. Corn Chips. Cigarettes. Whatever.

For purchases that tend to happen around or because of YUGE life events (think weddings and graduations), though, things are a bit different.

There are patterns of behavior that tend to indicate an impending life event. Looking for an apartment and working on your resume and upgrading from kegs of swill to four-pack microbrews, for example, might establish that someone is graduating. If your product or service could help someone at this stage in your life, your advertising to them is a mutually beneficial proposition.

Check this out:

adwords gmail life event targeting 

By using this exact strategy, smart-speaker company Sonos saw huge improvements in both ad recall and search intent.

Now, AdWords will allow you to use Life Events as a targeting option in both your YouTube and your Gmail Ads. Big, bold, targeted creative. What’s not to love?!

3. In-Market Audiences Come to Search

Machine learning was mentioned by virtually every speaker, but the bit that piqued my interest most was about in-market audiences finally coming to the Search network.

As you know, in-market audiences, which have been available on the Display Network for some time now, help advertisers find prospects who are nearing the end of the buying cycle. Through the synthesis of search query data and activity analysis, Google is now able to identify these hyper-valuable subsets of your target demo on the search network.

4. Location Extensions for YouTube Ads

Good: A totally disinterested stranger finds and watches your video on YouTube.

Better: A prospect sees your video on YouTube.

Best: A prospect sees your video, notices the new location extensions beneath it, then heads to your brick-and-mortar joint to buy bespoke shoelaces or chewing gum that never loses its flavor or [insert your product or service here].

Welcome to the new PPC reality.

5. Google Surveys 360

Account managers rejoice!

Surveys 360 allows users to:

  • Create a survey
  • Find a specific audience sample across the web
  • Generate results quickly

Why does this matter? It promises to make A/B testing SO MUCH EASIER, by giving you the ability yo solicit feedback from customers. By asking someone why they clicked your ad, you can get an idea as to what’s working (and what isn’t) straight from the horse’s mouth.

google surveys 360 

This was the feature that elicited the most favorable response from members of our Managed Services team. Nic D’Amato, a Senior Paid Search Strategist, said “It’ll help with remarketing, with ad copy testing: it’s got a bunch of applications and I’m excited to try this out.”

6. AMP Ads and Landing Pages for Search & Display

Mobile matters. (Duh.)

According to Google, every additional second of landing page load time represents a 20% dip in conversion rate. This is no good. You need fast(er) landing pages and you need them yesterday.

google announces amp for search and display ads 

AMP landing pages are Google’s latest answer to improving page speed.

But wait: it gets better.

In addition to sending search traffic to AMP pages (as you can already do organically), Google has also unveiled Display ads for AMP pages. These ads allegedly load up to 5 seconds faster than regular Display creative: even though the ads look the exact same!

7. Google Optimize: The Landing Page Solution We’ve Been Waiting For?

After the big shiny new UI, this has the potential to be the most interesting announcement to come out of Marketing Next.

Google Optimize will now integrate with AdWords, giving advertisers more agility in the often clunky, belabored world of landing page testing.

google optimize makes landing pages testing even easier 

Per Google: “With the Optimize and AdWords integration, you can quickly and easily create new versions of your landing pages and then apply them to any combination of AdWords campaigns, ad groups, and keywords – no coding or webmaster required.”

Just let that sink in for a minute.

Landing page variants with no coding required. It’s a PPC fever dream like no other.

Simplified landing page testing will give advertisers a massive advantage over their current selves (especially when you consider the new Quality Score reporting available in AdWords, which allows us to view landing page experience on its own).

I’m really curious to see exactly how this works and begin using it in my own clients’ accounts.

8. Hello, Google Attribution

Another new product!

The complexity of the average customer journey, which often traverses the digital and physical worlds, far exceeds my pay grade. Most attribution solutions don’t really make life any easier on this front, so the majority of marketers are stuck in “where did that conversion actually come from” limbo.

google unveils new attribution modeling tool 

Google Attribution will allow you to view the true impact of your digital marketing efforts from 10,000 feet. For free.

Attribution modeling is a pain (unless you’re some kind of data scientist or something). This will make it easier. What’s not to love?

9. New Landing Page Report

More mobile stuff. Shocker.

For my money, this is the most actionable takeaway of the lot. Google has baked a nuanced, upgraded version of the PageSpeed tool right into the new AdWords UI.

adwords mobile landing page test 

Outside of providing suggestions for optimizing the load time for a specific page, this new Landing Page Report will allow you to review a site-wide usability report and ask experts questions.

10. Google Assistant Makes Buying Easy

Offering users a simple way to pay for your goods or services would be fantastic, right?

What if they could do so from their phone? Using only their voice?

Interested? Cool.

So is Google.

 making a purchase on phone using google assistant

Per the announcement today, mobile devices (plural: people using multiple devices, like up to 5 in a day, is a thing) will afford prospects much faster checkout times. That’s not the neatest part, though. That honor belongs to the way Google Assistant is being integrated.

By uploading local inventory, a searcher can be alerted to the exact number of X product in stock at your shop in real time.

adwords google voice assistant purchase GIF 

This one’s got some stringent caveats (prospects must use Android Pay, the Play Store, or some form of payment stored in Chrome), but it represents the future, man.

11. Cookie the Dog

Last but definitely not least. Cookie, Bhanu Narasimhan’s dog, stole the show.


Still got questions, about Cookie or about how all these new updates and features are going to affect your AdWords campaigns? There’s still time to sign up for our webinar on WEDNESDAY, MAY 24. We’ll talk you through everything you need to know.

About the Author

Allen Finn is a content marketing specialist and the reigning fantasy football champion at WordStream. He enjoys couth menswear, dank eats, and the dulcet tones of the Wu-Tang Clan. If you know what’s good for you, you’ll follow him on LinkedIn and Twitter.

How I Save Thousands of Dollars Each Year Working from Home

One of the greatest and most common fears that people have when they choose to quit their day jobs and pursue their online careers full time is that their new online businesses will not be able to fully replace their old income. They’ve grown accustomed to a certain standard of living by making a certain amount of money each year. And make no mistake, unless you are exceptionally lucky, you’re probably going to take a pay cut for the first few months, if not for the first year or more.

Naturally, the hope and expectation is that your online business will continue to grow and eventually your online income will surpass when you were once earning at your day job. Meanwhile, you might be able to work fewer hours and get to enjoy the dot com lifestyle with all the time and location freedom that it can afford.

Money Is Relative

But here’s the thing. You should never think about your annual income in absolute terms. It’s all relative and you have to consider all the other factors that come into play. Remember when I talked about how to scale your online business? Working insane hours in order to earn more money might not be worth it. Working fewer hours for less money can provide a far more fulfilling lifestyle, one where you get to spend more time with your family and with traveling the world.


It’s all relative. Something that far too many people overlook is that the very nature of working for yourself from the comfort of your home office is far more cost-effective than the traditional job of a salaryman. I’ve been at this for a decade and I can tell you that I literally save thousands of dollars every year by the very virtue of working from home.

A Money Laundering Scheme

I just got back from picking up a pair of pants from the dry cleaners. I have a wedding to go this weekend, so I wanted to make sure everything was ready to go. The total bill for a single pair of trousers came to just over eight dollars. I don’t normally wear dress pants and dress shirts, since I work from home. It’s far more likely that you’ll find me in shorts (in the summer) or in sweatpants (in the winter) with a t-shirt.

Back when I still had a regular office job, I had to take my clothes to the dry cleaners on a fairly regular basis. Back then, my local dry cleaner charged about five dollars for a pair of pants. Even if I only laundered two pair of pants each week, over the course of a year, I’d spend over $500 on dry cleaning alone, not to mention the additional cost of having an office-appropriate wardrobe. At today’s pricing, I’d be spending over $800 on dry cleaning each year.

The Drive to Succeed

This goes far beyond the simple cost of clothing and dry cleaning, of course. Since I work from home and have constant access to my Wi-Fi, I am able to take on a less expensive monthly plan for my smartphone. Since I work from home and don’t have to deal with a daily commute, my transportation costs have diminished significantly. My wife and I used to have separate cars, but now we just share the one because we don’t need a second vehicle.

A tank of gas in Vancouver is currently about $50, which let’s say lasts a week. Annual auto insurance on our vehicle is about $1,400. Over the course of a year, that means we’d be spending $4,000. And that’s all before we factor in the additional costs of depreciation and maintenance.

Since I operate my own business out of my own home office, I am able to write off certain expenses too. I write off a portion of my mortgage interest, my home insurance, my utility bills, and so on. These net me additional savings come income tax season.

The specifics of your situation will surely differ from mine, but the same fundamental principle still applies. If you’re working from home as an entrepreneur, you don’t actually need to earn as much as you do at your regular day job. You can earn thousands less, enjoy your same standard of living, and reap all the benefits of the dot com lifestyle too. It’s all about perspective.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//

How To Handle Wild Income Swings

On this episode of Driving with John Chow, I show you how to deal with the wild swings that can happen when you make money online or when you sell high priced products like real estate or supercars.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//