Laying Down On The Job at Supercharge Summit Las Vegas


At the Supercharge Summit, we work hard but we also play hard. After receiving a check for $2,588,419.09 during the top partners awards, it was time to kick back and celebrate with fellow summit attendees.

One of the great attractions of being in this industry is the networking I can do with likeminded people. I truly believe that you are who you hang out with. Birds of a feather flock together. If you want to be successful, then you need to hang out with successful people. And you will find a lot of successful people at the Supercharge Summit.

Want to join the fun? Then go apply for the 21 Step program. The system will give you all the tools, training, and personal 1-on-1 coaching you need to start making big money online. Who knows. I may be laying on your lap in the future!

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//

Check Out My Check for $2,588,416.09

Day two of the Supercharge Summit in Las Vegas was highlighted by the top partner check presentation ceremony. The ceremony is where MOBE recognizes their top affiliates for their performance by bring them up on stage and presenting them with a big check.


I got a check for $2,588,416.09

The amount represents how much I made from MOBE since joining the network. I’m pretty sure it won’t fit on the plane flight home. I’ll have to find someone to drive it back to Orange County.


In addition to the big check, I was also presented with the lady’s version of the 7-figure ring to give to my wife (I received my 7-figure ring at the Titanium Mastermind).

The check presentation is just one of the many perks and awards from MOBE. In addition to the recognition, top earners can get free cars from the MOBE Motors program. So far, I have received Mercedes SL550, a Jaguar F Type, and a Tesla Model X.

Want to join the fun? The best way to find out what MOBE is all about is by applying for their 21 Step coaching program. The program will give you all the tools, training, and personal 1-on-1 coaching you need to start making big money online. You may not pull down a $2.5 million check, but it’s pretty easy to make at least $1,000 a month from it.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//

The Easiest Way to Check for Broken Links on Your Blog

As much as you may try to grow the traffic numbers on your blog organically, building up your following on social media or attracting repeat readers through your e-mail newsletter, getting your site ranked favorably in the search engines is always a good idea. You want to rank for your keywords, because that’s how you can attract new visitors and further establish yourself as the go-to expert in your field.

Of the innumerable and constantly evolving factors that go into search engine optimization, the one that can oftentimes go overlooked are the broken links you may have on your blog. Chances are that you don’t even know that they are there. You might notice them in your blogroll, but what about broken links in posts from months or even years ago?

Internal and External Deep Links

For the most part, you can remain reasonably confident that when you deep link to your own old content, referencing it in current and future blog posts, those links are going to stay live and active for as long as you have your blog. It’s not like your post from three years ago is going to disappear into the ether.


Where you have far less control and far less confidence is when you link to other websites, either to their homepages or to specific content. Even if a site was large and popular at the time, it could go offline tomorrow. And there you’ll have a blog post linking to content that no longer exists: a broken link.

This becomes a disservice to your readers, for starters, but it also reflects unfavorably on your blog as a whole in the eyes of the search engine algorithms. A site that links to content that no longer exists is not a “good” resource and thus, Google will penalize you accordingly, even if you have nothing to do with that content going down.

Forget the Manual Approach

So, does this mean that you need to audit the entirety of your blog archive on a periodic basis? Thankfully not. As with so many other things to do with blogging, automation is the key.


A very effective solution is the handy WordPress plugin appropriately called Broken Link Checker. Developed by Vladimir Prelovac and offered for free through the official WordPress Plugin Directory, Broken Link Checker does exactly what you think it does.

It will automatically scan through and monitor the entirety of your blog to check for broken links. This includes not only your blog posts, but also your pages, comments, blogroll and even custom fields. When it detects a broken link, you can receive a notification through the WordPress dashboard or through an email message.

How to Deal with Broken Links

When you are notified of a broken link, you are offered four main options for how to handle it. You can choose to edit the URL so that it points to a valid and live URL instead. If you’ve linked to this broken link elsewhere on your blog, Broken Link Checker can replace the target URL on those mentions too.

Alternatively, you can choose to “unlink” the link. The actual content and link text remain intact, but the link itself is removed. As long as you’re not using anchor text like “click now” (which you shouldn’t be doing anyway), this solution should be appropriate much of the time.

The other options are to mark the broken link as “not broken” (if you know that the target site just happens to be down or there is a network glitch) or simply to “dismiss” the detected broken link. This last option is the least desirable, because it means that the broken link remains intact even though you know about it.

Especially if you’ve had a blog for a number of years and you follow the positive practice of linking to external resources when they provide value to your readers, it is important to check for broken links on a regular and periodic basis. It keeps your content relevant and it minimizes the impact of broken links on your search engine rankings.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//

How to Calculate the ROI of Offline Transactions

In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it comes to measuring your AdWords ROI, it’s waaaay easier to measure performance when you have an e-commerce transaction with a specific value at the end of the chain.

An online store can easily set up e-commerce tracking through Google Analytics to see which ads lead to the highest sales, but when you involve a salesperson offline, you lose all of the keyword and ad data, right?

Think again!

The problem with measuring offline transactions

Picture this – you’re a company that sells electric fences. People who buy electric fences know they need electric fences, but they don’t know what type, size, etc. they need. That’s where the product specialist (aka salesperson) comes in. After they fill out a form online, the salesperson calls them, asks questions about their project, recommends a solution and makes the sale.

Looking at this scenario initially, it sounds difficult to determine which ad campaigns deliver the best leads (the ones that are most likely to turn into the highest-value offline sales). But let’s give it a try and see what we can do!

In the electric fence example, your sales funnel would look something like this:

Offline ROI Calculation

We can measure which ad campaigns lead to form completions (conversions), but how do we know which ones lead to actual sales?

You Need Marketing Automation or a CRM that Tracks AdWords Data!

Marketing automation delivers personalized communications to prospects based on their interactions with your website, emails and ads. Some features of marketing automation include: dynamic website content, segmented email communications (drip email campaigns), visitor tracking, landing page creation, A/B testing, workflow automations, call tracking and analytics.

CRMs (customer relationship management systems) can be part of marketing automation systems or sold as software on their own.

They come in all shapes and sizes. A quick Google search of “marketing automation” or “crm” will yield a plethora of results.

Almost every marketing automation system out there tracks visitors and leads from their first interaction with your website all the way through to the moment they become a customer, which is key to what we want to do here.

What we’re trying to do requires a system that integrates with AdWords and links ad cost data with specific leads, as well as provides aggregate summaries of ad ROI.

How Marketing Automation Helps You Measure Offline ROI

Here’s how it works: When someone visits your site from an AdWords ad, marketing automation captures the ad data and associates it with the visitor. When the visitor becomes a lead (by filling out a contact form), marketing automation puts a name to the anonymous data.

When your salesperson finally closes that lead – whether it be tomorrow or a month after the day they first clicked on your ad – they enter the sale information (volume, price, etc.) in your CRM or marketing automation system. The system attributes the sale to the exact ad and cost-per-click that brought the customer to your site.

Not using marketing automation yet? A few popular marketing automation systems that have AdWords integrations include Marketo and SharpSpring. Check them out to see if they work for you.

What kind of insights can I get if I set this all up?

Ultimately, you’re taking traditional ad campaign performance metrics and adding sales volume and cost to the end, so this…

offline transation

Becomes this:

offline transation with customers

Knowing which lead came from which ad campaign is useful already, but when it’s aggregated you’re able to get a big picture view of ad campaign ROI. You can answer questions like:

  • Which ad campaigns get people to JUST visit my website vs. which ad campaigns are most likely to get people to visit my website AND become paying customers?
  • Which ad campaigns drive visitors who are most likely to turn into high-paying customers vs. being low-paying customers?

Here’s an example of a report from a popular marketing automation system, showing ad-level ROI:

ad level roi

How to calculate ad campaign ROI

To get the ad campaign’s ROI, use this equation:

formula calcuate roi

Example: Campaign A cost $500 and resulted in $10,000 in new sales, and Campaign B cost $1,000 and resulted in $2,000 in new sales.

Campaign A ROI = ($10,000 – $500) / $500

                         = 19

                         = 1,900%

Campaign B ROI = ($2,000 – $1,000) / $1,000

                         = 1

                         = 100%

This tells us that Campaign A results in way more dollar-value sales than Campaign B and delivers a much higher AdWords ROI. With this information, you could do any of the following:

  • Double down on Campaign A
  • Work to further optimize Campaign B so it performs better

Isn’t that better?

Too often ad agencies and marketers focus on impressions and clicks. But at the end of the day, a company’s ad spend better be generating business (real dollars) otherwise it’s going to end up on the chopping block. Although it’s easy to measure ad campaign ROI with online transactions, it’s a challenge when transactions occur offline with a salesperson.

Marketing automation isn’t for everyone, but it does bring the value of tracking these on and offline activities all in one place so you can get clear insights into campaign performance. When you know which campaigns are driving actual business and which ones aren’t you can double down on the ones that work and cut out the underperformers.

If you’re not currently using a marketing automation system, I’d encourage you to check out what’s out there, and if you are using marketing automation, start using the AdWords integration if it’s available for your platform!

Happy advertising!

About the author

John Rau is a Campaign Specialist at Accel Web Marketing, a WordStream client that helps companies set up marketing automation systems and run online advertising campaigns.

External Vs Internal Locus of Control


On this episode of Driving with John Chow, I discuss External Vs Internal Locus of Control, and tell you which one is better to have if you want to start your own online business.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//

How to Leverage User Generated Content

I’ve been writing a lot of content for over 9 years. For those of you who want an average number, I write around 10,000 words per week. That’s a staggering high number but I’m involved in many different projects so my topics are spread out. I’ve written list posts, guides, presentations, guest posts, etc. However, I can honestly tell you that the best type of content I’ve seen is user generated content. Why? It’s a very low-investment type of content and a great way to increase engagement quickly. The more people who add content to my site, the quicker I get indexed generating traffic. For those of you not familiar with user generated content, it’s when others add input in the work and generate the content for you. Here are some popular types…

  • Social media posts (i.e., Twitter, Instagram)
  • User-submitted photos and videos
  • Guest blog posts
  • Testimonials
  • Public and brand forums

Over the years, I’ve dealt with many different types of clients and always relied on user generated content to give them an edge over their competition. Having testimonials, reviews, and even guest posts is a great way to add creativity to your blog and build credibility with visitors. Anyway, let’s look at the popular types of content that don’t require any work on your end, but can generate enormous results going forward.


Type 1 – Contests

Many of you won’t believe me, but contests are one of the best ways to gain exposure quickly. These contests can be as simple as writing a guest post, designing a logo, or collecting inspirational quotes. Several years back, contests would not be included on this list, but with the growth of social platforms, it’s a strategy that must be utilized. For example, I ran a contest months back where I threw out a topic to my email list and asked them to write their thoughts on it. Because many of my email subscribers are blog owners, I promised to post, share, and reward the winner with $100.00. In the end, I had 150 people respond by submitting content. Why did this work so well?

First, it provided content for my blog and after combining some of the other content together, I had a high quality, lengthy post for my blog. Not to mention, if I had hired someone like a professional writer, it would have cost me more than $100.00. Next, I promised to share the content with my social network, which would have been enormous exposure for a newbie blogger. However, did you know I got much more in return?

Part of my deal was for the writer to share the content on their social profiles. This means enormous exposure for my content and brand awareness. I allowed me to gain an outside point of view on a topic and I received some awesome in-depth content. Next, it freed up an enormous amount of time, which I applied to my other projects. All in all, it came down to this…

  • Exposure on social networks
  • Cost of $100
  • Built brand awareness
  • Added valuable content to my blog

The point is, through user generated content, I was able to capitalize, not only receiving and posting unique content, but their social profiles, with some of them having easily 10,000+ followers.

Type 2 – Business Review

This strategy worked well for all my small business clients because they were able to build credibility through user generated reviews. Whenever I shop, I’m always looking for a credible vendor so I will always check out the review section. If the website doesn’t have one, then I’ll do a quick search in Google. The point is, reviews play an important role in a visitor’s buying decision. As a matter of fact, reviews were responsible for converting visitors to customers for many of my small business clients. To make this very effective, it helps if you have the following…

  • You should sell a product and/or service. This way, they can leave a review on their experience!
  • After the initial purchase, it’s a good idea to send them a follow up email, asking for a review. Many customers needed to be pushed in the right direction to leave a review. Some are lazy and don’t take the initiative.
  • It’s a great idea to ask customers to include photos of their purchases (this works especially well for brands with physical products). Consumers are more likely to trust sources that receive positive feedback from peers.

Type 3 – Republish Content

This strategy used to work well for everyone, however, Google started cracking down on these types of websites because they would republish content hundreds of times throughout the web. However, this doesn’t mean it still can’t be utilized by forming the right partnerships. Many top websites like have joined partnerships with niche targeted websites to have rights to republish their content. screens each website to ensure they produce the best content within their niche. This has allowed them to keep their reputation high and avoid being penalized by Google for low quality content. Many republishing sites also have their own editorial teams, who are in charge of making sure the highest quality experience is offered to visitors.

There are many other websites that followed in the same footsteps and are making millions of dollars by simply leveraging user generated content.

Getting involved in republishing doesn’t have to be complicated. Simply reach out to the newer blogs within your niche and ask to establish a partnership. deals with bloggers all over the web and their editors decide what content will get bumped to homepage. Follow the same concept, allowing bloggers to open an account, then, depending on the quality, give them an incentive. It’s a great way to push people to write only the best stuff for your website.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//

10 Reasons Your Site Is Preventing Conversions Right Now

There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand building, or one of the other hundreds of traffic generation strategies out there.

Getting traffic isn’t the end-all to digital marketing, though. You still need to serve content that will get those visitors to engage and convert. For anyone who has a business online, the most critical metric is sales conversions.

site conversions problems to solve

Let’s look at how you can improve the bottom line.

Why isn’t my site converting?

There are many reasons a website doesn’t convert. Take a look at these top 10 reasons your website is preventing conversions, then start making improvements today.

1. You’re focused on design, not goals

A pretty site with the latest features can be good for appearances, but if it doesn’t help your visitors research or purchase, then it’s serving your company and not your customer. Websites have been the domain of designers and other creatives for a long time. But that’s not enough.

To compete today, you need to be laser-focused on discovering and aligning your website to the goals of your consumers. If you don’t they’ll find someone else who will. Following the latest design trends won’t get you very far. Following your customers’ goals will.

site conversion web design

The website carousel is a great example of a popular feature which, unfortunately, the data shows to be ineffective. Popular with web designers – not popular with users:

website carousels

2. You’re not clear about your value

What value can you promise to deliver to your visitor? Is that clearly stated on your website? Too many websites deliver muddled, unclear value propositions or don’t include one at all.

site conversion value prop

What are the biggest pains your target visitors are experiencing, and how does your solution help them? If you’re not crystal clear on this, you’re missing an opportunity to gain a new customer. Learn more about crafting a great unique selling proposition here.

3. You’re guessing, not measuring

You can’t manage what you don’t measure. The two most frequent problems in that regard are that you either aren’t tracking your website activity at all or you’re simply not reviewing your results.

Many folks know they should be measuring, but have no idea what to look for or what to take away from the data. Start with your goals. What is your objective as a business and what counts as a win? Now work backwards and identify other key metrics and tactics that will help you reach that objective.

goals for site conversions

From there, you can work on improving those numbers, regularly checking the data to see what’s working and what isn’t, so you can adjust and fine-tune your efforts. (Try the Ladder of Improvement method.)

4. You’re talking and not listening

Too many websites suffer from an old marketing mindset. They treat their website more like a one-way billboard communication, rather than a two-way retail store type communication. But things have changed.

Today, power is in the hands of customers. If you don’t help them in their first moments on your site, they’ll go elsewhere. When customers are frustrated with your site, their only options are to abandon the site or call customer service. As a result, your customer service team can be a wealth of feedback.

how to improve site conversions

Do you utilize customer service feedback on your website? Start with this list of 9 simple questions to ask your customer support team at regular intervals. Customer service is the listening post of your operation. Get them started talking, and get ready to take notes.

5. You’re overloading pages with too many options

Analysis paralysis doesn’t only happen when trying to decide what to order for lunch from a jam-packed menu. It happens on your website too. Every page on your website should have a single clear goal.

If you have more than one main clear call-to-action on each page, you’re trying to do too much. Break complex pages into multiple pages that are simpler and easier to navigate.

Here’s a good example of giving your visitors far too many choices. What is the goal of this page?

site conversion options

What’s worse is that once you hover over one of these menus, the overload gets even more out of control.

site conversion menu optimization

6. You’re sending customers off track – or making them mad

If your navigation or pathways are unclear or confusing, your visitors will abandon your site. Easy to grasp website architecture, effective site search, and clear copy will make a big difference to your visitors.

One particularly common example of this are homepage pop-ups. Marketers love them, yet research continues to show that visitors hate them. Why make your guests’ first impression an annoying one? Even worse, why would you confirm shame a potential customer?

popups for site conversions

7. You’re not testing

Every business is a little different, and their customers are a little different. Best practices are a good place to start, but you can’t stop there.

site conversion testing

A robust testing process is key to taking your website from just ok to a well-oiled machine. Today, there are a variety of tools to help you test the different dimensions of your website. We’re big fans of Hotjar, VWO, Optimizely, Google Analytics, and UserTesting.

8. You’re using too much branding and jargon

You’re not Nike. Your website visitors typically have two goals in mind when they land on your site: to research something or purchase something. If your branding or unclear jargon gets in the way of them getting what they want, they’ll go elsewhere. (If you are leveraging solutions for scalable outside the box synergies, you may want to rethink your copy.)

branded home page example

Branded experience

helpful site experience

Helpful experience

Your website should be more like a remarkable in-store experience. Easy-to-find products, helpful customer service, and an overall positive customer experience. Like Dollar Shave Club’s home page, above – a great explainer video and a clear value prop.

9. You’re not answering objections

What are the common hesitations your visitors have when engaging with you?

  • Do they not understand your product or service?
  • Do they want to see details?
  • Do they want to know about pricing?
  • Do they want to see how your offers compare to competitors?

Make sure you address the primary concerns clearly and directly. You can get a sense of these concerns a number of ways including:

Answer their questions in your copy, your descriptions, your FAQs, and throughout your site.

10. You’re not proving that you’re trustworthy

If your visitors doesn’t know you from Adam, how are you going to earn their trust? You can use a variety of tactics to increase trust, things like including reviews, testimonials, case studies, relevant PR mentions, and more.

Most of all, if you’re selling something online, it’s especially important to make sure you can demonstrate the security and trustworthiness of your website with trust icons.

buliding trust for site conversions

Keep Going

These 10 reasons aren’t exhaustive. They’re really just a starting point to help grow your site conversions. But many small changes like this can make a big difference. If you take the time to improve in each of these key areas, you’ll be well on your way to getting more conversions and growing your business.

About the author

David HoosDavid Hoos is a Marketing Strategist at The Good, conversion rate experts who deliver more revenues, customers, and leads. David and the team at The Good have made a practice of advising brands on how to see online revenue double through their conversion rate optimization services.