Why You Must Aim Higher with Your Internet Business

Right now, your business is in one of two states: the business is either growing or it’s dying

Businesses, especially online businesses, are never stagnant. Because even though it may seem like you’re maintaining your current level of revenue and doing OK, you’re actually going backwards.

When you’re not growing, the customers you could have, or should have, reached are being snapped up by your competitors. And every month you don’t reach these customers you’re left further and further behind. Your competitors revenue will grow, and their marketing budgets alongside it. They’ll hire staff and outsource projects while you are forced to do everything alone. And they’ll invest in systems that produce even more profit, while you struggle to maintain what you once had. Fortunately, there is a solution to this decay.

You must constantly be focused on growth and beating your high-score. If last month your part-time business made $1,000, this month you should be aiming for $1,200. And if last month you brought in $30,000 of commissions, this month you should be looking to beat that again. By committing to constant growth you’ll ensure your business is never at risk of a slow-decline into nothing. And you’ll continue to live the rich, free life you worked so hard for.

I understand if this seems frustrating. I mean, you worked so hard just to get where you are right now. But this doesn’t have to be a cause of stress. Instead, realize that your business is a reflection of your own personal-growth. And without action YOU will wither, just like your business.

Constantly aiming for more, to do better, and be better is one of the things that separates successful people from the status quo. And to stay on top of your business you must also stay on top of your health, personal relationships, and family time. You’d never stop being a good parent, just because your kids have become an adult, right? Constant growth is a natural part of life. And when you integrate it into your business, you’ll ensure you success for many years to come.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Features vs. Benefits: What’s the Difference & Why It Matters

Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or service. Read over some of the blog posts you published.

How much of this promotional content focused on what your product does?

 Features versus benefits

When it comes to marketing, there are two primary approaches you can take. The first focuses on what your product or service is or does – including all the shiny bells and whistles you’ve worked so hard to develop. The other focuses on how your product or service will improve users’ lives.

Which of these approaches do you think is more effective?

In today’s post, we’ll be taking a look at features versus benefits. Although closely linked, these two concepts are completely different animals, and if you don’t consider user intent from the outset, even the most innovative, revolutionary products will fail to hit the mark.

We’ll be looking at real-world examples to highlight the often-subtle yet crucial differences between features and benefits, as well as several important considerations you should bear in mind before launching your next campaign. For the sake of ease, we’ll be focusing primarily on product-based marketing, rather than marketing a service-based business, although many of the concepts covered will apply equally to both.

So what’s the difference between features and benefits? To get started, let’s take a look at the definitions of what features and benefits actually are.

Features vs. Benefits: What is a Feature?

A feature is something that your product has or is. For SaaS companies, this is typically functionality offered by a software program that enables users to do something. Other examples of product features might include razors with five-blade heads, power drills with interchangeable bits, fridges that can make crushed ice etc. You get the idea.

Going back to software, a feature of WordStream Advisor, for example, is the 20-Minute PPC Work Week, an intelligent system of unique, personalized recommendations based on users’ account data that identifies areas of AdWords and Bing Ads accounts in which immediate improvements can be made.

WordStream Advisor 20-Minute PPC Work Week screenshot 

WordStream Advisor’s 20-Minute PPC Work Week

Features often directly address common problems experienced by users in a company’s target market, in WordStream’s case, streamlining the paid search workflow for busy small-business owners.

Product features have to be planned, built, and executed. The 20-Minute PPC Work Week didn’t build itself, nor did WordStream’s engineering team create it accidentally – WordStream identified a common pain-point among its target market, and intentionally set out to implement a feature that addressed this problem.

So what about benefits?

Features vs. Benefits: What is a Benefit?

Benefits are the outcomes or results that users will (hopefully) experience by using your product or service – the very reason why a prospective customer becomes an actual customer.

Features vs benefits umbrella example 

Image via WebEngage Monk

Although it might seem counterintuitive, consumers rarely want to buy things for the sake of buying them – they want to solve their problems.

To borrow from the example above, a feature of this particular umbrella might be its unbreakable spokes or wind-resistant construction – the benefit of which is staying dry even in strong winds that might break lesser umbrellas.

Admittedly, the waters can get a little muddy when it comes to aspirational or lifestyle-based products or services, as the “problems” that drive motivation to purchase such products are often less tangible (think “being perceived more favorably” by purchasing clothing or accessories by a certain designer, for example), but generally this concept holds water.

Features vs benefits iPod example 

Image via Help Scout

Essentially, benefits can be thought of as the primary reason a customer would choose to buy whatever you’re selling.

TL;DR – a feature is what something is, and a benefit is what users can do or accomplish with it.

Why Are Features and Benefits Often Confused?

As with so much of marketing, the main reason why so many businesses confuse features and benefits comes back to intent.

Marketers often spend a great deal of time in the weeds examining common problems experienced by their target markets. As such, it’s easy for marketers to forget that, to the layperson, the benefits of using their product may not be immediately obvious.

Put another way, just because you know why your product will make your ideal customer’s life better doesn’t mean they do.

Another common misstep marketers make is equating the time and effort that went into developing a new feature with its importance to consumers. As harsh as it may sound, most people don’t care about you, your company, or how many late nights your engineering team pulled to ship a product – all they care about is themselves.

Sansa Stark Game of Thrones I don't care

Sansa Stark, your ideal customer

This is why entry-level salespeople are often told to remember the “five magic words” when cold-calling prospects: What’s in it for me? This question is never far from a customer’s mind, and it should inform almost every single aspect of your marketing strategies.

Using a Feature-Benefit Matrix

If you’re a marketer, the chances are pretty decent that you’ve come across the term “feature-benefit matrix.” Despite sounding suspiciously like one of those godawful buzzwords that so many marketers are seemingly obsessed with, feature-benefit matrices are actually really useful documents.

Feature-benefit matrices help marketers ensure their messaging is consistent, relevant, and accessible to end-users. These documents are often formatted as grids, with one column for features, several more for benefits, and additional columns for specific messaging data points or calls-to-action.

This can all sound horribly confusing and abstract if you’ve never seen one, so let’s take a look:

 Features vs benefits matrix example

As you can see, there is space in the left-hand column for the various features of your product, in this example listed 1-5. Next, we see three columns (“Benefit A”, “Benefit B” and “Benefit C”), where you can then add three benefits of each feature. Finally, in the right-hand column, there’s room for your various calls-to-action.

Using this format of feature-benefit matrix can help you quickly and easily identify each of the unique benefits offered by your product’s features. This, in turn, can make overall message mapping a lot easier, and ensures that not only marketing but other teams such as product are on the same page in terms of what is being communicated to end-users.

There are plenty of other feature-benefit matrix formats, but the example above is a great place to start if you’ve never used one before.

Examples of Feature-Driven Marketing

So, with all that tiresome theory out of the way, let’s take a look at some examples of marketing messaging from both a feature and benefit perspective. First up, feature-driven marketing.

Automotive Marketing

Ads for new cars are about as aspirational as it gets. With big-ticket items like new cars, it’s little wonder – after all, the benefits of owning a vehicle, such as reliable transportation, aren’t terribly sexy or persuasive, regardless of how important they are. This is why so many car ads and marketing campaigns are inherently feature-driven (pun most definitely intended).

This strategy can work well, if your product’s features are genuinely innovative or exciting. This also works if the benefits of these features are obvious, as they often are in commercials for new cars.

Take a look at the screenshot below, taken from the Infiniti website, which outlines the new motion-detection features of Infiniti’s newer models:

Features vs benefits car ad example 

In the above image, you can see how Infiniti describes and illustrates its new camera technology and its applications when driving – but there’s no mention of how this benefits the driver. This is because the benefits of the feature are implied; being able to see the environment surrounding the car from multiple angles makes it significantly easier to parallel park and avoid obstacles, improving overall safety. The reader doesn’t need to be explicitly told how these features will benefit them.

Speaking of aspirational marketing…

Consumer Electronics Marketing

When it comes to “lifestyle” marketing, few industries do it better than the consumer electronics vertical. Mobile devices live and die by their features, and the enormous popularity of “unboxing” videos on YouTube (a surprisingly large online subculture that began with toys before moving on to consumer electronics) tells us that feature-driven marketing can work wonders – if done well.

Few companies in the world understand this concept better than Apple, which has taken the art and science of feature-driven marketing to a whole new level during the past 10 years.

Features vs benefits iPhone features 

They may be slimmer, lighter, and generally “sexier” (if you’re comfortable applying this kind of label to a phone), but today’s iPhone 7 is largely identical to its much older predecessors. After all, a smartphone is a smartphone – there’s only so much they can do, and genuine differences between iterations are few. However, this is where the genius of Apple’s primarily feature-driven approach to marketing comes into play.

With each iteration of its flagship device, Apple has continually improved the core specifications of the iPhone to make them increasingly powerful without compromising on Apple’s unique design sensibilities. This makes the difference between a dual-core 1.4 GHz ARM v8 Typhoon processor (iPhone 6) and a 64-bit A10 Fusion chip with an embedded M10 motion coprocessor (iPhone 7) a very big deal to Apple aficionados.

Apple may state how much faster its device is in some of its marketing collateral, but generally speaking, it’s the features, and not the benefits, that matter in this business.

Benefit-Driven Marketing

So, now that we’ve seen how product features can take center-stage in a marketing campaign, let’s look at some examples of benefit-driven marketing.

Software-as-a-Service Marketing

The Software-as-a-Service, or SaaS, industry has become enormous in recent years. As software companies have migrated away from one-time license purchasing models toward subscription-based agreements, many developers have also shifted toward benefit-driven marketing messaging.

Slack is an excellent example of this principle in action. The remarkably popular communications platform may offer a range of handy tools and features that streamline team-based communication, but the real selling point is the time-savings it offers.

Features vs benefits Slack productivity statistics 

Some pretty compelling data for people who hate emails and meetings…

Much of Slack’s messaging focuses on how the product can help increase productivity and transparency, a clearly defined benefit-driven approach. Yes, its features page outlines all the cool things Slack can do, but if you’re considering adopting a new communications platform, information like that in the graphs above are what you’re really looking for.

WordStream also uses this principle in its messaging. Yes, we’re proud of the functionality and features offered by our products, but we also know that prospective customers want to know how our software can help them, which is why this messaging features prominently throughout our site.

Features vs benefits WordStream marketing messaging 

Many SaaS companies use benefits-driven messaging in their campaigns because, as with all service-based businesses, they know that people don’t patronize these kinds of businesses for its own sake, but because they want to solve specific problems. That’s why you’ll often see SaaS companies combining feature-driven information with benefits-driven messaging. This allows SaaS companies to simultaneously highlight the features of their products and explain how these features will make users’ lives better.

Financial Services Marketing

When it comes to benefits-driven marketing, few industries are more keenly aware of its importance than the financial services sector. Nobody opens an account with a bank because of its branding – they do so because of the benefits they will receive, whether it be cash-back rewards programs or lower APRs on their credit card balances.

Mobile payments company Square (a subsidiary of American Express, an important point we’ll come back to momentarily) exemplifies this principle excellently. Essentially, Square allows small businesses to accept credit card payments – it’s that simple. Of course, this service is positioned in such a way that focuses almost entirely on user-focused benefits, as we see throughout Square’s site:

Features vs benefits Square mobile payments 

This is another great example of combining product feature information with benefits-driven messaging. The copy featured throughout Square’s site uses a lot of strong, active verbs, combined with punchy, urgent messaging that emphasizes the product’s ease of use and the benefits it offers.

A Brief Note on Trust Signals as Benefits

A moment ago, I mentioned that Square being a subsidiary organization of American Express is important. This is because, similarly to the implied benefits of the features highlighted in the automotive ad example above, trust signals can also be extraordinarily effective when positioned as implied benefits.

Think of it this way – would you rather entrust your business’ ability to process vital credit card payments to a scrappy startup staffed by a handful of computer science graduates subletting a basement office somewhere in the Valley, or to a company owned by one of the world’s largest financial institutions?

Featurs vs benefits trust signal logos 

This principle is often utilized to great effect in the travel and hospitality industries. Name recognition is extremely important when purchasing big-ticket items such as a vacation package, and although brand-name association isn’t a specific customer benefit in itself, it does imply the tangential benefit of the experience and resources that large, well-known brands like airlines and credit card companies can offer that smaller companies often cannot. This is why accreditations from organizations such as the Better Business Bureau are so coveted (even if actual membership benefits vary widely).

Features vs. Benefits in Ad Copy

By now, it should be clear that focusing on the benefits of your products or services can be significantly more effective than highlighting its features. But how does this translate when it comes to ad copy, the vital first step in securing new business for many advertisers?

Let’s take a look at two real ads to illustrate how focusing on benefits can be much more powerful than highlighting features.

Both of the following ads were served to me after entering the search query “bookkeeping software” into Google (using an Incognito browsing session to eliminate as much unique browsing identity information as possible). Here’s the first ad:

Features vs benefits ad example 1

QuickBooks is definitely one of the best-known bookkeeping software solutions available on the market. However, there’s very little branding going on in this ad, missing an opportunity to leverage potential brand-name recognition.

The headline also needs work. Personally, I’m not looking to “compare product features” because this immediately suggests that there’s even more work to be done on my part to find a product that meets my needs.

The first line of ad text isn’t particularly compelling, either – I’d expect all bookkeeping software to “manage my business in one place”, at least in this context – nor is the copy urging me to “Get a 30-Day Trial” or “Sign Up Now!” The trust signal in the second line of copy isn’t especially persuasive, either.

Now let’s take a look at another ad:

Features vs benefits ad example 2

Paychex is another major player in the bookkeeping software space, something that the headline reinforces by including the brand name in the copy, alongside its promises to help users “Accomplish More”. Also, the inclusion of the adjective “Effortless” in the headline is a very strong start.

However, it’s the actual ad copy itself we’re most interested in. Take a look – six of the eight points outlined in the ad copy are benefits-driven, emphasizing the ease of use that Paychex offers, the availability of its customer support, and the security of the product, among other benefits. In the interests of fairness, the trust signal beneath the main copy of this ad isn’t that persuasive, either, but that doesn’t matter as much in this example, as the ad has already focused on the benefits that could potentially entice prospects into clicking through.

It’s important to note that without actual conversion data, it’s impossible to know which of these two ads is most effective – the ad for QuickBooks may well convert like gangbusters. However, from a purely theoretical perspective, it’s difficult to deny that Paychex’s ad is significantly more compelling because it focuses primarily on the common problems that users are likely looking to solve and uses persuasive language to appeal to users’ desire to solve these problems.

 Features vs benefits A/B testing example

If you’re not sure whether a feature- or benefits-driven approach is right for your campaigns, conduct statistically significant A/B tests and let your users tell you what they want – then act accordingly.

Marketing Campaigns (with Benefits)

As we’ve seen, feature-based marketing can – and does – work well for certain businesses and product lines. However, for many small businesses, identifying and highlighting how their products and services can improve the lives of their customers is often a much more powerful strategy, from the very first ad of a campaign to the copy used on a website.

Regardless, if you remember the Five Magic Words – “What’s in it for me?” – it’s hard to go wrong with your messaging and positioning. As always, get at me in the comments with ideas or examples of campaigns that get this important distinction right.

Join Me for a Live Webinar with The Art of SEO Author Stephan Spencer

I will be hosting a live webinar this Thursday, Feb. 23 at 10am PST with Stephan Spencer. Stephan is the co-author of The Art of SEO.

If you are experiencing one of the following problems you NEED this training:

  • Your competition is taking your customers. You’ve noticed that your competition continually outranks you in the Google search results. Or worse yet, you run into a prospect only to find out that they bought from your competitor, not you. You feel like dollars are flying out of your pocket and you don’t know how to stop the bleeding.
  • You have pages that aren’t getting any organic traffic at all. Not only will you learn how to find the big volume “money” keywords to target, you’ll also learn how to find the long tail, lower volume but high converting keyword terms that your interior pages are the perfect fit for.
  • Your site is struggling to get traction and your conversion rates are way too low. Here’s a little secret, your prospect doesn’t search just once for a product or service; he or she searches multiple times, refining the search over time. This webinar will explore how to find all the words and phrases that people are searching for. Wouldn’t it be awesome if your site always comes up for all the searches a prospect types in as they are evaluating a product or service that you offer? By the time they are ready to buy, you become the “easy yes” because you’ve answered every question. Learn how to find all the questions they are asking.

Don’t let this opportunity get away. Because if you aren’t using SEO for your online business, you are leaving a fortune on the table. The majority of my blog’s traffic comes from search engines. I learn SEO from Stephan because he is the best in the business. After all, he wrote the book on SEO!

If you have avoided SEO because it’s too complicated, Stephan will break it down into a step by step methodology to make it easy and profitable for you. Once you have your keywords selected and implemented, you will effortlessly reap the rewards over and over.

Reserve Your Spot for This Free Training Today

Just listen to what Darren Levy of the University of Auckland Business School had to say about Stephan:

“Stephan Spencer is the guru of the SEO world. There is no question he can’t answer, no problem he can’t find a solution for and all of this is done in a very professional manner. Search engine optimisation is like abseiling off a cliff… the first step isn’t easy but once you’re over the edge you will definitely enjoy the ride! In this ever changing environment there is no way you can ever keep up, Stephan will provide you with all you need to make sure your website is not lost in the other 5,590,000 pages!”

Make sure you attend the training live, there will be no replay. I urge you to invest the time into your business – you’ll be enjoying the rewards for years to come. Trainings of this quality often fill up, so I suggest you get there 5 minutes early to secure your spot.

Reserve Your Spot for This Free Training Today

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

4 Surprising Ways to Get Your First Few Sales Online

I’m going to give you some advice I wish someone had given me when starting out, about making your first few sales online.

The first and very most important thing for any startup business is to focus ALL your energy on getting your first few sales, because those first sales will start bringing in cash. You need that cash flow as soon as possible.

Here’s why you should go after the money first: Most people focus on all the wrong things when they’re getting started. When they start running out of money, they panic and a few months later, they usually just quit the whole business.

For example, a friend of mine started an online business. He started writing on his blog every day, but one day I noticed it had been a few months since I had seen his blog, so I asked him what happened. Without fully realizing it, he was spending all his time creating a fancy logo. He was getting all the latest plug-ins. He was busy, so it felt like he was getting something done. A week went by, then a month went by, and after three months he had not made a single dollar. After a while of continuing to have nothing coming in, while you’re spending all this time doing all of these things, that really starts to almost get depressing.

You know, a lot of people they go through this same exact situation. After half a year they’ve spent all this time doing all of this stuff they thought would bring them money, but no cash is actually showed up in their bank account.

Let’s assume right now that you’re at Point A and just getting started. Your next goal—Point B—is you’re having an online business or any business that’s bringing you cash flow. If you want to get from point A to point B in the shortest amount of time possible, with the least resistance, you want to go there with a straight line. But most people get distracted. They are zig-zagging, taking a very long path, and wasting time.

You’ve got your offer—whatever offer it is you’re promoting. Let’s say you’re a MOBE affiliate and you’re promoting MOBE, or let’s say you’re an affiliate for another company you found on ClickBank or wherever it is.

You have a very simple goal, the straight line, which is to get people to click that link and be exposed to the offer to actually see the offer. People click the link, they watch the offer, they watch the sales presentation, and a small percentage of them will buy. When they do, you get a commission.

So that would be my advice to anyone who’s starting out. Just pick that shortest line from point A to point B, find the offer, and focus on getting people to that offer.

Place Online Ads

You’re only goal in life at this point—is to get traffic landing on your offer page, and buying whatever you’re promoting. Focus all your efforts to get people in front of the offer. If you are targeting the right people—the people actually interested in whatever product or services being sold—then a few of them will click your ad and go to your offer landing page.

If you have enough people in front of the offer, then a small percentage of them will buy. And even if it’s only one or two percent, you can still make millions. I mean, I’ve made millions of dollars on those kind of “low” numbers. Less than one-or-two percent of people who see my advertising are actually buying. But I still make very good money on those low percentages.

If you’ve got the right mindset, and you’re ready to start making cash online, the secret is pretty simple: Start by placing ads online. When you enough people clicking your ads, and they’re the right people, a small percentage of them will buy—and you will start getting paid.

Stick with just ONE marketing method

Here’s a tip that will help you avoid the trap most people fall right into. Don’t waste your time trying to learn ten different marketing methods of getting traffic.

Most people starting out will fall into this trap of trying all kinds of traffic sources. They try one traffic method. It doesn’t immediately work because they’re still very new at it, and then maybe they get an email from some guru telling them about this new secret traffic source. They buy that product, and now they’re on to learning the next traffic method. They constantly jump from one to the next, and they never truly master one traffic method or become proficient in it. And again, that causes no money to show up.

To summarize, if I were starting all over again from scratch and wanted to start making money quickly online, I would do the following four-things:

1. Avoid distractions — Don’t get caught up in designing a logo or getting all the latest plug-ins. Just stick with promoting your products.

2. Get from point A-to-B — Remember the quickest way from point A to point B is a straight line. Your goal is to get people to click that Ad link and to actually see the offer.

3. Set up Paid Ads to drive traffic to your offer page, and a small percentage of people will buy your offer. That’s how you get paid.

4. Stick with ONE marketing method — I would just focus on Facebook marketing at first.

However, if you really want to cut your learning curve—and start making money as soon as today, I have an even better option for you.

Matt Lloyd just released his new eBook Wi-Fi Millionaire which shows you how to make a Full-Time Income Working Part-Time, from Anywhere in the world—with simply a Wi-Fi connection.

Wi-Fi Millionaire is based on his experience of building a $150 million company while traveling the world and working virtually from tropical locations like Fiji, Costa Rica, Cancun, and the Caribbean islands. In it, you’ll learn how to make work fit your life, not the other way around, and build a strong financial foundation for retirement at the same time.

You’ll learn the marketing strategies that could make you more in just 5-hours a week than most people make working 50-hours a week. In fact, if you’re willing to rethink everything you know about “work” then you can take advantage of this “New Economy” and make more money than you ever dreamed possible. This book will get you on the path to success much faster. The best part, it’s only $3. You can get all the details here.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Dot Com Lunch – The Fast & The Furious Edition

We had a fast and furious time during our Dot Com Lunch in Vancouver. Not only did we have great pho and great networking, but we got up close and personal with a Ferrari eating Fast & Furious Supra!

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

How To Avoid Getting Stuck In Analysis Paralysis

Here’s some of the best advice I could ever give you…

The biggest mistake you can make as a new Affiliate Marketer is to get stuck in the learning acquisition mode.

But unfortunately, ‘Analysis Paralysis’ happens to most people who start with Affiliate Marketing.

According to Investopedia.com, ‘Analysis Paralysis’ occurs when an individual becomes so lost in the process of examining and evaluating various points of data that he or she is unable to make a decision with it.

If I had to make a bet, I would guess that 90% of you right now are making the same mistake right now.

You think that in order to start earning more, you need to go and start learning more.

In fact, a large percentage of people in our industry do the wrong things when they first start. Many are educating themselves TOO MUCH.

Don’t get me wrong – I value education— and I promote a lot of education products.

But too much learning is what causes “Analysis Paralysis.”

If you’re always stuck in knowledge acquisition mode, at some point time is just going to pass you by. You’re going to wake up six-months from now and you still haven’t made any money.

That’s when that negative voice starts talking in your head and you start thinking… “am I just wasting my time? Does this internet marketing stuff really work?”

By the way, this is a natural tendency we all have because of the school system.

Most of us are raised from children to think the answer is always to ‘learn more,’ and learn enough so we don’t make mistakes.

But the only way to become successful is to overcome the fear of failure, and start taking massive action.

The Best Advice I Could Give You, Is To Go and Start Making A Lot of Mistakes

The difference between success and failure, is failure. In other words, the people who make the most mistakes are the same ones who become the most successful.

So here’s what you need to go do right now.

First, find a great offer to promote. A simple product (digital or physical product, doesn’t matter), and become an affiliate.

Then, write a 3 line ad. Go find a platform you can place that ad on (eg. Facebook) and buy some clicks.

At the end of the day, it’s all about getting qualified people in front of the offers. That’s it.

It’s time to stop learning (procrastinating), and its time to start doing.

Do the things that actually bring in money—promoting your offers.

This is one of the biggest lessons you’ll learn in the new digital download, WiFi Millionaire.

Wi-Fi Millionaire clearly lays out your options for different home businesses, and gives you actionable tips and tools for getting more done (while having complete control over your schedule).

Before you know it, you’ll be using these productivity tips, filtering out distractions, and making more money in less time. In fact, some of the more experienced students are making thousands in only 30 minutes per day. Here are my results for the past seven days.

Also, you don’t need to be a computer genius or have any special training or skills to do this. All you need is a willingness to implement what you learn.

All This… For Less Than a Cup of Coffee

WiFi Millionaire only costs you $3… less than a cup of coffee at Starbucks.

But the real cost is not doing anything.

Claim your copy of Wi-Fi Millionaire NOW

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

The Best Vlogging Setup $200 Can Buy

As the Buggles so prophetically stated way back in 1979, video killed the radio star. In fact, the music video for this song is famously known as being the first music video to ever play on MTV a couple years later in 1981. And now, in the modern age of the Internet and following the continuing rise of social media and user-generated content, video has quickly ascended as the online star of its own.

And if you want to make money online, it’s not at all a bad idea to get into video yourself. Videos are fantastic for landing pages. Videos are terrific for social media. And vlogging is more popular than ever before. Thankfully, while more expensive equipment can certainly help to produce higher quality video, you don’t need to break the bank to make some pretty decent content.

Don’t forget that the Dot Com Pho videos only got started because John wanted to play with the Flip video camera. That has since evolved into Dot Com Lunch, plus the “Driving with John Chow” series. And you can pursue similar exploits to document your own adventures. Here are two setups that cost less than $200 to get started.

For Vlogging from Home Base

If you plan on shooting most of your videos from the comfort of your home, your office or your home office, it might be easiest if you take advantage of the computing power you already have on hand.


Consistently one of the highest rated webcams on the market today is the Logitech C920 HD Pro Webcam ($67.99). It allows you to shoot in full HD 1080p and the video quality is actually very good, despite its really affordable price.

Since it is a webcam, you will need to connect it to either your desktop or your laptop computer, using whatever software you’d like to capture the image. This has the advantage of not having to transfer your video files to your computer, since they are already there. And yes, it is compatible with both Macs and Windows PCs.

The audio is only okay straight out of the C920, though, so it is worth your while to invest in a better dedicated microphone. One of the best options on a budget is the Blue Microphones iCE Condenser Microphone ($49.00). It’s shaped like a snowball and it’s a favorite among many podcasters. USB plug-and-play connectivity means there are no drivers needed either. And it comes with a simple tripod too.

For Vlogging on the Go

What if you want to take your video recording adventures on the road? Many people have turned to SLRs with external microphones (either shotgun or lavalier), but those kinds of setups can get expensive.


A much more budget-oriented option is the Canon PowerShot ELPH 350 HS ($159.00). Don’t let its small size (and small price tag) deceive you. This little point-and-shoot is very popular among many vloggers who want a simple and compact video recording solution on the go.

It offers full HD 1080p video recording, 12x optical zoom, Wi-Fi and NFC, plus 20-megapixel stills for when you want to capture regular photos too. The video can be a little grainy under lower light conditions, but the quality is astounding at this price.

The on-board audio with the basic microphone can be perfectly usable. However, if you want to step it up a notch, you may be saddened to hear that the ELPH 350 HS (and others like it) does not support external microphones.

If you want better audio, you’ll need to invest in a separate audio recorder, like the highly-rated Zoom H1 Handy Portable Digital Recorder ($99.99). Together with the Canon, this does break the $200 budget I set forth for this article. However, it might be worth the extra money to you.

Vlogging for Fun and Profit

Even though you should definitely view these purchases as an investment and not just as an expense, many beginning vloggers might not be able to justify spending $1,000 or more on their first video recording setup.

With either of the options described above, you can get your feet wet and start to make money on YouTube right away. And when you’ve got more cash on hand, you can upgrade to fancier equipment and even better video.

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