What A $2.5 Million Ring Looks Like


No, this ring is not worth $2.5 million (it cost about $16K). So why am I calling it a $2.5 million ring? Because that is what it represent.

The $2.5 million ring is one of four rings given to seven-figure earners of MOBE. Any affiliates who earn over $1 million in MOBE commissions gets one. They get another at $2.5 million, $5 million, and $7.5 million. The solid platinum rings all have the same design except for the center stone. The $2.5 million ring uses a rare yellow diamond.

The 7-figure ring was presented to me at the recent Titanium Mastermind in Los Cabos. A total of six rings, plus one $65,000 Rolex watch, were awarded


I am a big believer in rewarding success and the rings are one of the many rewards offered by MOBE (getting a free car is another one). Here are a few more photos. Keep reading to find out how you can get your own ring.



How To Get Started

One of the most common questions I get from people who are thinking about joining MOBE is, “Will all of this work for me?” and “Can I really do this business?” The answer is, regardless of your age, background, where you’re from, or your experience level, you can do this business. You can start your own online business, and be successful at it.

Your first first step, if you haven’t already done it, is to download my ebook, the Ultimate Online Profit Model//my.leadpages.net/leadbox-772.js. This details the business systems I use to make six-figure monthly income and live the Dot Com Lifestyle. You can also get my Blogging Secrets book at Amazon.

Attend The IM Freedom Workshop

If you wish to talk to an expert face to face about Internet marketing, then I invite you attend a live IM Freedom Workshop in your area. Each workshop will have both an afternoon session and an evening session. Find the workshop that’s most convenient to you, and register now. Space is limited. Tickets are given out on a first come, first served basis. You must be pre-registered to attend. There is no on-site registration.

Apply for The 21 Step System

If you’re truly ready to move forward and make a positive change in your financial future, then go apply for UDCL. This is my 21 step program to make your first $1250, $3300, and $5500 online.

You’ll be given all the tools and training you need to get started. You’ll even get a personal one-on-one coach who will work with you and answer any questions you may have. All you have to do is follow the system and do what your coach advises.

The application fee is $49, and allows you to go through all 21 steps. I recommend you go through the steps, then decide if this is something you want to do. If it is, great! Welcome aboard. If you decided this is not something you want to do at this time, then get a refund and continue with your journey.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Are You Marketing to Beginners or Experts?

Do you know who your customer is? Do you really? And if you run any sort of blog or content-based website, do you know who your reader is? Do you really?

It may sound like simple enough of a question, but you find that far too many blogs and businesses go about this issue in entirely the wrong kind of way. This is especially true when you’re first starting out and your desperate to have anybody buy your products or read your blog posts. A sale is a sale is a sale, just as a reader is a reader is a reader, right?

Not exactly.

A Shocking Difference

One fundamental question that you’ll need to ask yourself, as you can probably guess from the title of this blog post, is whether you want to market yourself to beginners or to experts. Allow me to illustrate with an example.

Here in Vancouver, there are a couple of terrific electronics shops on Main Street. For people who like to tinker with switches and relays and wires and circuits, Lee’s Electronics cannot be beat. They’ve got all of these little components for whatever project you may have.


But this is not a shop for beginners. The overwhelming majority of the items on sale at Lee’s lack any sort of proper retail packaging; they’re just in little ziploc bags with a price tag. If you don’t know exactly what component you need, you’re going to feel a little lost. Lee’s isn’t marketing itself to beginners.

A novice who may not be as comfortable around all these components will probably want more guidance. He’ll probably want more instructions, laid out in plain English with minimal jargon. That’s a different kind of customer. He’ll want more customer service; Lee’s is much more about grabbing, paying and going. He’ll want more advice.

Meeting a Reader at Their Level

The same kind of mentality needs to apply when you’re running a blog, regardless of the topic or niche that you want to approach. If you write blog posts that are geared more toward beginners, they need to have less lingo and need to be simpler to understand. If you market your blog to experts, they’ll be turned off by these “beginner” posts since they’ll think they’re too low-level, too basic.

If you write blog posts that are more technical and more advanced, they’ll be geared more toward experts. They’ll want the posts to be more in-depth and to feature more advanced information. If you market your blog to beginners, they’ll be turned off by these “expert” posts since the content will go sailing clear over their head. It can feel far too intimidating and scary.

And the Master of None

Before you think that writing a combination of the two is the best way to go, consider that you may end up alienating both audiences and lose your readership entirely. It’s far better to go in with a laser focus, at least at first, to develop a strong fan following. Market to beginners or to experts, not to both.

And you can’t market effectively until you decide for yourself who your ideal customer is or what is the target demographic for your readership is. Are they people who are just learning about the possibilities of making money online or are they long-time veterans of Warrior Forum? Do you need to explain affiliate marketing to them or are they looking for how they can take their existing campaigns to the next level?

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Data is Beautiful: 7 Data Visualization Tools for Digital Marketers

Did you know that, according to IBM, more than 2.5 million terabytes of data is generated every single day? To put this into perspective, one terabyte of data can contain:

  • 17,000 hours of music
  • 310,000 photos
  • More than 132,000 650-page novels
  • Almost 86 million full-page Microsoft Word documents

 Data visualization tools for digital marketers

Now multiply any one of these by 2.5 million. In the case of images, 2.5 million terabytes of data storage could contain around 775 BILLION images. To put this into perspective, there are approximately 250 billion images on Facebook – meaning that more than three times the total number of images on Facebook’s worth of data is created every single day.

It’s easy to see why so many companies struggle with Big Data.

One problem with the sheer volume of data being produced on a daily basis is that, generally speaking, enormous numbers like the ones above tend to just slide right off our collective consciousness. It’s difficult to really understand what’s going on with these figures, because we aren’t wired to handle all this information.

That’s why data visualization tools are so powerful.

In today’s post, I’ll be taking a look at seven data visualization tools that can help you make sense of the data you’re working with. Whether you need to prove results to a client or streamline your internal workflows, these data visualization tools can help you get the job done.

In the spirit of freedom of information (free as in beer), I’ve tried to include as many free, open-source data visualization tools as possible. It’s also worth noting that for the purposes of this post, we’re focusing on true data visualization tools, as opposed to programs that help users build infographics and the like.

First, let’s take a quick look at what data visualization actually is, and the types of visualizations you can create.

What Is Data Visualization?

Data visualization (often abbreviated to data viz) is the principle of taking a data set and visualizing it in a way that can be easily understood. This can something as simple as a bar chart generated from an Excel file, or as complex as an interactive multimedia experience.

 Data visualization tools concept

Newspapers such as The New York Times and the Chicago Tribune have utilized what is known as “data journalism” for years. Today, in newsrooms around the world, teams of data scientists and developers work together to create stunning visualizations of data that make the news more impactful than ever before.

One of the best examples of how powerful data visualization can be when covering a major news story is how The New York Times covered Facebook’s IPO in 2012.

Data visualization tools NYT The Facebook Offering 

The New York Times wanted to visually demonstrate the significance of Facebook’s IPO at that time, so the newspaper developed this fully interactive data visualization to drive this point home.

Readers can hover their mouse cursor over each individual company’s data visualized in the chart, which shows each company’s value at the time of their respective IPOs, plus or negative percentages for first-day changes in stock value, and the value of their stock three years after their IPO.

As the story develops, you can follow along the interactive technology IPO historical timeline. Perhaps most importantly, although this data visualization supported news coverage, it also serves as an excellent example of how a densely complex topic can be simplified and even enriched by this kind of interactive content – a valuable lesson for marketers in niche (or “boring”) verticals hoping to persuade others with their data.

A Short Note on Data Set Quality

Virtually all data visualization tools support data import via .CSV (comma-separated value) files, which are typically exported from a spreadsheet application such as Microsoft Excel or Google Sheets. However, the quality and integrity of your data play a large role in the success of your visualization, and can have a significant impact on how long a visualization will take to produce.

Data visualization tools Tableau Public CSV file import 

Connecting to a data set in Tableau Public – the point at which the quality
of your data set becomes crucially important

The “cleaner” your data is, the more effectively you’ll be able to work with it. If your .CSV file is riddled with poor formatting, missing fields, or other problems, it may be harder (or even impossible) to achieve the results you want. Newcomers to data visualization may mistake such errors for a limitation of the program they’re using, when in fact it’s an issue with the imported data.

Although data set quality and cleaning up .CSV files are beyond the scope of this post, check out this excellent tutorial from the University of California, Berkeley’s Advanced Media Institute.

Data Visualization Tool #1: Tableau

Tableau is one of the most widely used data visualization tools on the market. Available in five versions (Desktop, Server, Online, Mobile, and free-to-use Tableau Public), Tableau is among the most intuitive and user-friendly of today’s data visualization tools. For the sake of this example, we’ll be focusing on Tableau Public.

Data visualization tools Tableau Public Airbnb San Francisco  

Image via Tableau Public

What makes Tableau remarkable is the sheer diversity of tools within the application. Even the free Public version of the software offers an incredible variety of options and settings. You can create dozens of different types of visualizations, from scatter plots and heat maps to bubble maps and candlestick charts.

The image above is a screenshot of an interactive visualization created by Brit Cava, which plots Airbnb pricing and availability information across the city of San Francisco, in real time. It also shows acceptance rate data, price ranges by neighborhood, and other fascinating data.

It’s relatively easy to get started with Tableau Public but there is a learning curve. Fortunately, the official supporting documentation is awesome. Virtually every question you could think of is answered there, and there are also sample data sets available for download to help you get started.

Data Visualization Tool #2: TimelineJS

Mapping a series of events as they appear in time can be one of the most effective visual means to make connections between issues, track progress, or demonstrate patterns. TimelineJS is a powerful free tool developed by Northwestern University’s Knight Lab that helps you create engaging, timeline-based visuals to show off your data.

Data visualization tools TimelineJS 

An example TimelineJS visual, via timeline.knightlab.com

TimelineJS supports a wide range of media formats, including YouTube URLs, Google Map data, SoundCloud embeds, and Wikipedia articles. The results are amazing, and every element on-screen is interactive, meaning users can scroll along the timeline at their own pace, or click on specific media elements, such as a YouTube video or SoundCloud audio file. The example timeline above chronicles the milestone accomplishments of women in the field of computer science, a fascinating interactive journey with a wide range of supporting media. 

Overall, TimelineJS is an awesome tool. Perhaps best of all for beginners is that you don’t need to know how to code in order to create beautiful timelines.

Data Visualization Tool #3: Google Charts

Google Charts is an entire set of data visualization tools that supports a wide range of data formats and visual output.

 Data visualization tools Google Charts screenshot

Google Charts works excellently with geolocation data, but you can also output your data in a wide range of formats, including histograms, sankey diagrams, trendlines, and waterfall charts.

As powerful as Google Charts can be, it’s not for the complete initiate. There’s some coding involved to get the most out of the tools, but the supporting documentation is very comprehensive. That said, I’d recommend Google Charts to those of you who’ve worked with data before, have a working knowledge of JavaScript, and are looking for a robust set of tools.

Data Visualization Tool #4: Plotly

Remember earlier when we talked about data journalism? About how some of the most sophisticated data visualizations were, in fact, developed by maybe dozens of people? This is one of the biggest barriers to effective, collaborative data visualization work. Plotly aims to change that.

 Data visualization tools Plotly screenshot

The interface of Plotly’s free web-based chart tool

Plotly is a web-based data visualization platform that allows users to create everything from simple charts to complex graphs directly in their web browser. The interface of the free tool (as seen above) is clean, intuitive, and surprisingly fully featured for a free web application. It’s worth noting that some chart types, such as box plots, histograms, and satellite maps are only available to subscribers.

Data Visualization Tool #5: RAW

RAW describes itself as, “The missing link between spreadsheets and vector graphics.”

Available completely free under LGPL license, RAW is an open web app built with the D3.js JavaScript library, and was developed by Italian research lab DensityDesign. It allows users to create stylish data visualizations quickly and easily, with no coding or technical expertise necessary.

To start using RAW, simply copy/paste the relevant data directly from your spreadsheet program into RAW, choose a data visualization type, and set your parameters using a drag-and-drop interface. Each individual parameter or visual metric can be adjusted, and the interface is clean and intuitive, making it ideal for beginners.

Data Visualization Tool #6: Charted

Another data visualization tool that makes creating beautiful visuals effortless is Charted. Developed by the folks at the Product Science team at Medium, Charted couldn’t be easier to use. Either enter the URL of an online spreadsheet or upload your .CSV data manually and Charted will do everything else.

 Data visualization tools Charted screenshot

Although Charted is certainly visually minimal, don’t mistake its simple elegance for limited functionality. Charted is a robust tool that can handle plenty of data, so don’t be afraid to push the boundaries. It is, however, definitely one of the most accessible, lightweight data visualization tools out there.

Charted is quick, easy, beautiful, and perhaps best of all, completely free and open-source under the MIT license. Give it a shot if you need results fast.

Data Visualization Tool #7: Leaflet

Although some of the tools we’ve looked at have excellent built-in support for the creation of interactive map visualizations, we haven’t examined any of the dozens of map-building data viz tools available out there. Leaflet, developed by Vladimir Agafonkin, is one of the best.

Data visualization tools Leaflet map screenshot

An interactive chloropleth map of population density across the U.S., built in Leaflet using a
publicly available data set from the U.S. Census Bureau and GeoJSON data

Leaflet is a very lightweight JavaScript library (just 33 kilobytes!) that helps users build beautiful, elegant interactive maps. Leaflet boasts a wide range of features, such as tile and vector layer support, image overlays and GeoJSON data integration, pure CSS3 popups and controls for effortless visual customization, smart polygonal rendering, and even built-in hardware acceleration for Leaflet on mobile devices.

As an open-source project, the source code is freely available on GitHub for anyone to fork and improve upon, and Leaflet works on all major desktop and mobile operating systems and browsers. The API documentation is lovingly well-maintained by the project developers, and there are plenty of third-party plugins that offer even more functionality.

 Data visualization tools Leaflet screenshot

A star map generated in Leaflet using data from open-source video game Star Control 2,
generated using coordinate reference system (CRS) data

It’s worth noting that although Leaflet’s tutorials and supporting documentation are excellent, you will need a working knowledge of JavaScript libraries to work with the program. That said, it’s an easy library to work with (no external dependencies needed) and the Leaflet community is awesome.

If you need to build a lightweight interactive map as part of your next visualization, you owe it to yourself to try Leaflet.

In Data We Trust

Marketers rely on data to make crucial decisions about their campaigns, secure buy-in from stakeholders, and to track the progress – and effectiveness – of projects over time. By using data visualization tools, you can bring your data to life, making it more persuasive, more compelling, and more engaging.

Whether you’re a content marketer or a PPC specialist, hopefully you’ll find some interesting ways to use the tools above. 

Location Freedom – The Ultimate Dot Com Lifestyle

The three main benefits to living the Dot Com Lifestyle is time freedom, money freedom, and location freedom. However, the number one benefit has to be freedom of location. Watch this episode of Driving with John Chow to find out why.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

How to Setup Facebook Tracking

how to setup Facebook tracking

One things I’ve said over and over is if you can’t track what’s working with your marketing you should not be spending money on that traffic source.

It’s very common for me to see small businesses have some kind of tracking setup inside AdWords but very often on Facebook I see zero tracking setup.

I also see most small business owners making what I believe to be major mistakes with their marketing plans for Facebook or lack of a plan.

In this week’s hangout we will not be covering the major mistakes people make on Facebook but rather how to setup tracking as it’s the first step to marketing successfully on Facebook.

In the next week or so I’ll be going more into some of the pitfalls with Facebook marketing.

Before I begin the guide let me talk about why Facebook is so powerful.  The real advantage to Facebook over many other traffic sources is the platforms ability to target demographics and interests.  While you may not be able to find out user intent like you can with AdWords Search you are able to better target people who like very specific things.  I can target Males for instance between 54-64 who are fans of metal detectors or who have interest in metal detecting.  This is REALLY powerful stuff as I can customize my message and offer and speak directly to the audience I want to target.

For Small businesses this can be a big win when done right.  With local businesses who have clearly defined the audience they want to go after, you can build up your reputation and establish yourself as an authority in your industry.  It’s a great way to get known and have people remember you if you are consistent about delivering valuable content and you keep re-targeting the same audience.

Re-marketing can be very powerful as well and having the ability to re-market to those who have visited your website only ads to the value of Facebook.

This guide will cover Facebook and what is currently going on with the new Facebook pixel.

This Guide Will Cover

  • Old Facebook Pixel
  • New Facebook Pixel
  • Events
  • Custom Audiences
  • Business Manager Account

Like with Google Tags, Facebook just has 1 pixel that can do just about everything for you. The move to the new format is something Google has been doing for a while as well as Bing ads. The process and flow is almost identical in many ways.

The Old Facebook System

You formerly had 2 separate pixels that you used.

  • Conversion Pixel (Dozens of different pixels for every offer you had which means a lot of pixel codes )
  • Audience Pixel ( Your custom audience )

The New Facebook System

  • One Pixel to Rule them all

This is called a universal pixel.

So with this 1 pixel you are tracking Conversions and can create custom audiences. It’s just one piece of code placed on all your sites without the need for dozens of different pixel codes and changes.

Inside this pixel you are able to currently track 9 Standard Events. I’ll get to these in a bit.

If you have ever used Google Tags, this is the same thing that Google Tags does.

Setting Up Your Pixel

Go into Ads Manager inside Facebook and Select Tools then Pixels from the menu.

Ads Manager https://www.facebook.com/ads/manager/accounts/

setup facebook pixel

Now select the Create a Pixel Button

create facebook pixel

Now you will be asked to name your Facebook Pixel then select CREATE PIXEL


On the next screen you will be given your new Universal Pixel ID

Write this number down and save it.

Select Install Pixel to view your pixel code. This will look something like the below


<!– Facebook Pixel Code –>

<noscript><img height=”1″ width=”1″ style=”display:none”



<!– End Facebook Pixel Code –>


As mentioned before. You will use the same pixel on EVERY page that you want to track an event on.

FaceBook Events

Facebook has 9 events you can currently track using the universal pixel. See https://www.facebook.com/business/help/402791146561655 . I do expect this to change over time and new events added in.

Website action Description Standard event code
View content Track key page views (ex: product page, landing page, article) fbq(‘track’, ‘ViewContent’);
Search Track searches on your website (ex: product searches) fbq(‘track’, ‘Search’);
Add to cart Track when items are added to a shopping cart (ex: click, landing page on Add to Cart button) fbq(‘track’, ‘AddToCart’);
Add to wishlist Track when items are added to a wishlist (ex: click, landing page on Add to Wishlist button) fbq(‘track’, ‘AddToWishlist’);
Initiate checkout Track when people enter the checkout flow (ex: click, landing page on checkout button) fbq(‘track’, ‘InitiateCheckout’);
Add payment info Track when payment information is added in the checkout flow (ex: click, landing page on billing info) fbq(‘track’, ‘AddPaymentInfo’);
Make purchase Track purchases or checkout flow completions (ex: Landing on “Thank You” or confirmation page) fbq(‘track’, ‘Purchase’, {value: ‘0.00’, currency: ‘USD’});
Lead Track when someone expresses interest in your offering (ex: form submission, sign up for trial, landing on pricing page) fbq(‘track’, ‘Lead’);
Complete registration Track when a registration form is completed (ex: complete subscription, sign up for a service) fbq(‘track’, ‘CompleteRegistration’);


Many of these kinds of events can be duplicates of each other. For instance a Lead could technically also be “complete registration”. Don’t get too caught up on the terminology and differences.

To Create an Event you go to the Facebook Pixel section and then click the Create Conversion from the menu tab.

You have two Options

  1. Track Conversion With Standard Events as shown above
  2. Track Custom Conversions

Option 1 – Track Conversion With Standard Events

To setup tracking we modify part of the pixel to include the “Standard Event Code” for that specific page. This is shown on the right hand side of the above.

In our example code above for our pixel you can go to the middle section where we see:



fbq(‘init’, ‘1695204957471755’);

fbq(‘track’, “PageView”);



The part that interests us is ” fbq(‘track’, “PageView”);” This is the basic Standard default event code. We can add to this code to include whatever it is we want tracked on that page.

When someone visits a page we want to track we would add in


fbq(‘track’, ‘ViewContent’);

so our code would look like

fbq(‘track’, “PageView”);

fbq(‘track’, ‘ViewContent’);


With “fbq(‘track’, ‘ViewContent’);” in place we can now track people who have viewed our content.

We can continue to add and take away from this as needed. Let’s say the person viewed the content page and now went to the checkout page. Our code may now look like

fbq(‘track’, “PageView”);

fbq(‘track’, ‘ViewContent’);

fbq(‘track’, ‘InitiateCheckout’);

Now they checked out and on the confirmation page I would have

fbq(‘track’, “PageView”);

fbq(‘track’, ‘Purchase’, {value: ‘0.00’, currency: ‘USD’});

With the value being injected and manually or dynamically inserted. You will notice I removed the “ViewContent” and “initiateChecckout” event codes as they were already recorded and really don’t play a role.

For your website you now simply adjust the code as needed on your website to track the variable you want to track.

Option 2 – Track Custom Conversions

With this option you do not need to modify the FB pixel code in anyway. It’s automatic. This is the same way AdWords does their tracking conversions. It’s a great way to put one code on your site and then setup your funnels and conversions. The downside is you are currently limited to 20 custom conversion pixels and you are currently unable to delete these custom conversions.  I personally believe this will change and you will be able to ad more and delete the ones you no longer use but I have no knowledge of Facebook working on this.  It just seems like common sense that they are working to expand your options here as they are limited.

create custom conversion

We can see from the image above that I just need to select 2 things. 1 would be the RULE. My options here are URL Contains or URL Equals. URL Equals means it must be that exact url.

In most cases you will be using URL contains. With this option you can just put in part of the urls page to have it counted as that kind of event.

If I was pushing ads for a car mechanic then I could put in the brakes landing page in this section. I would select URL Contains and put in part of the brake repair url. With the code in place then someone who visits this page will be counted into my view content as a conversion.

The category option allows me to select any of the 9 Events currently available inside Facebook. For each event I want to track I would need to create another custom pixel. However I still only need to use the universal pixel code on my website and do not have to make any changes to that code.  This makes things really easy for people who are not tech savvy as they can just place their code once on their website in the footer or header and they don’t have to touch any more code.

Here are the 9 events again that you can track

View content Track key page views (ex: product page, landing page, article)
Search Track searches on your website (ex: product searches)
Add to cart Track when items are added to a shopping cart (ex: click, landing page on Add to Cart button)
Add to wishlist Track when items are added to a wishlist (ex: click, landing page on Add to Wishlist button)
Initiate checkout Track when people enter the checkout flow (ex: click, landing page on checkout button)
Add payment info Track when payment information is added in the checkout flow (ex: click, landing page on billing info)
Make purchase Track purchases or checkout flow completions (ex: Landing on “Thank You” or confirmation page)
Lead Track when someone expresses interest in your offering (ex: form submission, sign up for trial, landing on pricing page)
Complete registration Track when a registration form is completed (ex: complete subscription, sign up for a service)

It’s worth mentioning again that you can only have 20 of these custom events so you need to plan things out.  I have a kind of work around at the bottom that allows you to easily re-use the same custom conversion pixel over and over.

Create Custom Audiences

Being Able to create an audience can be very powerful. You can target people who

  • Visit Your Website
  • Visit a Specific Web Page
  • Visit Specific Pages But not Others
  • People Who haven’t Visited in a Certain Amount of Time

This really isn’t all that different from creating a Event Conversion with using “View Content”. This works very similar to AdWords and if you are using AdWords to drive traffic to your website you can also include the Facebook pixel on your page as well to re-market to those same people on Facebook.

Another major benefit is being able to re-target those who have already clicked your facebook ads.

I’ll talk more about the major benefits and how best to use these custom audiences in the next few hangouts so be sure to subscribe to learn how I recommend putting this information to use.

Back on track to creating custom audiences on Facebook.

To do this go to the Facebook Pixel Tab and select Create Audience from the Menu.

If I wanted to track people who visit my site marketingplaybook.co I would select Visit a Specific Web page and then put in marketingplaybook.co as the URL. Then name the audience and as long as my pixel code was on my website everyone who visits would be added to this custom audience.

facebook create custom audience

Now with the pixel in place I can remarket to my website visitors for 30 days. The max duration currently is 180 days.

Lookalike Audiences

It’s important to quickly talk about lookalike audiences.  This is one of the main tools I use to really go after new leads based upon those who have converted on my website or those who seem highly interested in my content.  You can create a lookalike audience based on any EVENT or any custom audience you create.  These are people who Facebook thinks closely match those already on your list.  They will search through thousands of different data points and see what people have in common and then go out and find others who have those common data points. This works similar to have SimilarToo Audiences work on GDN.

In the past Facebook allowed you to create lookalike audiences that where on your email ist, phone number list, facebook user id list.  Now you can create look alike audiences based upon website visitors, conversion pixel and facebook fans.

For me personally I LOVE to target lookalike audiences based upon conversions.  If I am building an opt-in list I will track all those who convert and once I get over 100 conversions I can create a lookalike audience based on the top 1% of people in my location.  This will put my offer in front of highly interested people.

I also create lookalike audiences based upon website visitors but for many people this option varies.  Those who visit your website may not be highly targeted.  A better way to do this is just create a lookalike audience based upon those who have clicked an ad to get to your website.  With this method you have a little more control of people who are going on the list and they should be a more engaged audience.

Retargeting AKA Remarketing

With Your Custom Audience(s) setup and in place you can now start to remarket to those who visited specific pages of your website or those who performed specific actions on your website.

with Facebook you can do things now like Dynamic Product Ads which is remarketing to people who have visited specific product pages or categories and have Facebook automatically retarget those people and send them back to the product page when they click the ad.  I won’t go in-depth on this as Jon Loomer has a great guide covering this at – http://www.jonloomer.com/2015/02/23/facebook-dynamic-product-ads/

The biggest advantage here is being able to get back in front of those people who have already visited your website either organically or from a Facebook ad or AdWords ad.

In next weeks hangout I will cover more in-depth examples or how small businesses can take full advantage of Facebook and talk more about remarketing

Create a Business Manager Account

Creating a business manager account is easy and ads a layer of segmentation to your campaigns. You can for instance create multiple new accounts inside the Business Manager if you want to run many Tee-spring ads and separate each account out by the niche. This is a nice and easy way to do things.

This also allows you to create more custom audiences as you are limited to how many custom audiences you can currently create. With this method you could have all your nurses campaigns inside 1 account and use the exact same custom audience for all of them.

Another benefit is being able to add employees or outsourcing some work and not giving people full access to all your accounts. You can limit what access they have to different accounts.

Step 1. Go to https://business.facebook.com/ and select the Create Account Button. You must already be logged in via a personal account.

Step 2. Choose Your business Name.

Step 3. Enter in your details such as your e-mail address and name.

To setup new accounts select business Manager and then click the green button that says “add New” then select Account”

I do not see any documentation on the number of accounts a Business Manager can create. I’m sure with Facebook that there is a limit somewhere in place currently.


Extra Thoughts

Because of the limit on the amount of Custom Conversions you can have it’s not a bad idea to kind of think out how you can reuse certain elements if you are not using events.. For instance if I was re-marketing to people who clicked my Facebook link I’d probably use a similar phrase inside my URL.

An example of this would be if I was a mechanic and sending people to my oil change page.  I could technically use that same audience to target other similar services on my other pages.  If I were to do this then all the pages I wanted to place this custom conversion pixel on should have a section of the url that is the same.

Such As




In the above urls I have added in “1956”  This is a unique name that I’m using on the url for these pages and when I create my custom pixel I can use this to fire the custom audience pixel by including it in the section “Urls Contains” when setting up the custom acquiescence pixel.



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A Complete Guide to Social Media Image Sizes

Social media image sizes are a lot more important thank you might think. For example… how many different social platforms are you signed up and sharing content from your website or blog to your audiences?

According to numerous reports online, the average internet user has five different social profile pages. For the average site owner, blogger or marketer, we can likely double that number. Twitter, Facebook, Pinterest, LinkedIn, and Tumblr are just a few of the top social networks in the world today, but they definitely shouldn’t all be treated the same. Not only are their audiences different in nature, each social platform is also designed differently in how content is delivered as well.

To help with this process, we introduce an infographic on the top social media image sizes that you should be following today. While image sizes might not seem like a big deal, they can definitely have a huge impact on engagement, conversions, and click-rates. A great way to think of this, is that you just spent hours on creating the perfect article for your site… why not spend an extra few minutes to use a tool like Canva to create a high-quality image for each social sharing platform? You might just be surprised with the results.

At the same time, along with social networks being treated differently based on the type of content being posted, it’s also important to know the best times of the day to post content as well. Did you know that a social update on Twitter has a lifespan four times shorter than a post being made on Facebook? Not only is it true, it’s a perfect example of why such information is important for brands and site owners of all sizes.

The concept of what types of content to post on social media, and the peak hours of the day are very important… but that’s also another whole big discussion in itself. To learn more about this, I recommend you check out this great social media times infographic. You can see a preview of that infographic and best posting times for Twitter below.


Getting back to our original point of discussion, just like social networks are changing all the time, so are their image sizes and specifications. These are spec and stats that you will want to stay updated on to make sure you are posting and sharing the highest level of quality images as possible.

How important is image sharing on social media you might ask? Here are a few industry stats to stress this point.

  • Visual content is more than 40X more likely to get shared on social media than other types of content. (Source)
  • Articles with an image once every 75-100 words got double the number of social shares than articles with fewer images. (Source)
  • 71% of online marketers use visual assets in their social media marketing. (Source)
  • Facebook posts with images see 2.3X more engagement than those without images. (Source)
  • Buffer reported that for its user base, tweets with images received 150% more retweets than tweets without images. (Source)
  • On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Source)

With all of the facts and information now laid out for you on the importance of using images within your social media marketing and outreach, along with knowing the best times of the day to post status updates, we can now move on to the actual list of sizes to display images on social media.

Below is the full infographic from Blogging.org that shows the social media images you’ll need. After the image you will also find a text summary on images for each social network as well.


Here’s a quick preview of what you need to know, along with a full infographic below breaking down the top social networks and visuals of each image spec on each platform.


The cover photo on Facebook is one of the most important images you will have. The size for this image is 828 x 315 pixels with a maximum file size of 100kb. The minimum size for Facebook cover photos is 399 x 150 pixels.


Your Twitter profile photo is one that all of your Twitter followers will see when your status updates are scrolling through this feed. The size of this image should be 400 x 400 pixels.

Google Plus

Similar to Facebook and Twitter, Google Plus also allows users to add a profile photo as well. The Google Plus format requires a profile image of 250 x 250 pixels. If you are using Google Plus for a business, make sure to use a high quality and large image of your logo for this image.


Instagram’s profile pictures are 110 x 110 pixels. The photo size for standard photos is 640 x 640. Photo thumbnails should be 161 x 161. Try to keep all images with a “perfect square” concept to make sure they display correctly.


Profile pictures on Pinterest should be 165 x 165. Even though users aren’t actively using Pinterest to see your profile image or logo, it’s still good to have a professional one in place.


Profile images on Tumblr should be 128 x 128 pixels. Image posts on Tumblr should be at 570 x 750 pixels. Images may be as large as 10mb in file size, but animations can only be one MB.


As one of the world’s largest social media and video platforms, it’s important to make sure your page looks great. YouTube channel cover images should be 2560 x 1440 pixels for desktop users, 1855 x 423 for tablets, 1546 x 423 for smartphones, and 2500 x 1440 for TV.


LinkedIn is great for connecting with others in your niche. Have a great first impression with a great looking profile photo. Your standard logo image for LinkedIn should be 100 x 60 pixels. Your cover picture should be 974 x 300 pixels. Your banner image should be 646 x 220 pixels.

Follow these social media image sizes to make sure you are looking best at all times!

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Generational Marketing: How to Target Millennials, Gen X, & Boomers

As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s even harder when you’re trying to market a product to so many different demographics—a 50-something who is unfamiliar with digital marketing is going to react very differently to a Facebook ad than a 20-something who is well-versed in digital marketing tactics.

As a millennial, I know when brands are targeting me online—I see your cute branding and slightly-sarcastic lingo! But how can brands make sure they are targeting all the demographics effectively? Which generations respond best to telephone calls, who is most likely to shop in-store, or get hooked because your product is eco-friendly? Don’t worry. I’ve done my research.

 Unique Generations

Marketing to Baby Boomers

Who are Baby Boomers?   

The group who still leaves and listens to voicemails. Baby Boomers were born between 1946 and 1964 and grew up during the American-dream, white-picket-fence era of post WWII. As their younger counterparts have taught boomers how to use technology, this generation is slowly embracing it. According to Pew Research, by 2014, 65% of adults aged 50-64 used social networking sites, with the vast majority engaging with Facebook to revive “dormant” relationships.

The Boomers are the most likely to misunderstand Facebook remarketing ads clogging up their Newsfeeds but still be receptive to direct marketing/sales tactics; they like to talk to real people. Boomers have the highest value as consumers in the market today! They spend the most money on each shopping trip, and as they are hitting retirement, they are more likely to splurge on items that aren’t on the grocery list. Surprisingly, this generation even spends the most on technology—everything from premium cable to the latest smartphone.

5 Tips for Marketing to Baby Boomers

1. Take Advantage of Brand Loyalty

My aunts and uncles fall into the Boomer generation, and if I have learned anything from watching their shopping habit it is loyalty. When my uncle heard a rumor that his favorite deodorant (Old Spice Original) was changing their formula, he went out and bought enough to last him the rest of his life. Same thing happens when my aunts discover their favorite wines, they will buy every bottle Trader Joes has as if it’s Apocalypse Now. If you can prove that your product is great quality and will be necessary for an indefinite amount of time, you should be able to acquire some Boomers as customers.

2. Go for the Up-Sell

A great way to capitalize on the extra cash Baby Boomers are dishing out is to utilize up-sells. In particular, this generation is a fan of entertainment, wine, and buy the most prescription medicine (I’m not kidding!). They tend to like knowing the value of a service—how it will make their lives easier—without feeling pushed. What better way to not be pushy than to ask if they’d like to add $10 per month for an extra 100GB of storage? According to Pro salesman Jeffery Gitomer, upselling can also help build better relationships with your customers; it’s also much easier to upsell than to generate a net-new sale!

Selling to Baby Boomers 

3. Tie in Cash-Back

Cash back can be a bit of a commitment for someone who isn’t trying to spend a ton of money to earn it. Fortunately, Boomers are used to spending enough at certain places (commitment!) that cash-back programs have a good appeal. A great and obvious example of this is credit cards! 48% of baby Boomers already rely on credit cards, and would prefer to spend more as opposed to leaving money on the table. Most of the Boomers are I know are big fans of American Express because of the points they can generate through big purchases—which can then fund a vacation or buy a nutribullet for their niece…

Cash Back for Baby Boomers 

4. If It Ain’t Broke, Don’t Fix It

This generation is the most susceptible to traditional marketing and sales tactics. Boomers tend to want to talk to a real person before they make a purchase—but don’t call during dinner! Marketing tactics seen as intrusive on their personal lives are not welcomed, but traditional television and newspaper ads are okay! Because most Boomers reportedly use social media to keep up with long-lost friends, they are most likely going to report your Facebook Ad as spam.

They are also the least likely to read that long-form blog post; Baby Boomers report that the articles they like the most are only 300 words.

It may seem obvious, but Boomers are also the least likely to make a purchase on their smartphones—but this is a good chance to reevaluate your mobile checkout. Could your grandmother get through it seamlessly?

 Marketing to Baby Boomers

5. Plot Twist: Skip the Discounts

Baby Boomers are entering retirement or have been enjoying retirement for a few years already—something they’ve worked tireless to achieve. According to the AARP, US adults over 50 spend $3.2 trillion annually and have accumulated $15 trillion in financial assets; which is greater than the total GDP of countries such as Italy, Russia, the UK and France!

The over-50 crowd accounts for 50% of all consumer expenditures, but we marketers are only spending 10% of our budgets on them.  There is a huge opportunity to grab those extra dollars that Boomers are dishing out! Try marketing full-price or “top-shelf” products to them. No one wants to be drinking $7 wine in their 60’s, or buying used furniture on Craigslist for the house they just downsized to after their last 25-year-old moved out. Boomers are more likely going to be okay with splurging on themselves in retirement.

Marketing to Generation X

Who are Generation Xers?

The neglected middle child. Gen X is the smallest generation, born between 1965 and 1980 and often referred to as the bridge between Millennials and Baby Boomers. Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers. Think of the 40-year-old who went to high school in the 80’s and hated the first Bush era, and is now working in green energy and has little kids to contend with. This generation remembers how video killed the radio star and are more pessimistic about having enough money to retire.  

Gen Xers are busy! They’re dealing with children, paying mortgages and tuition, and working a LOT. Turns out, they’re also on online—more than 80% of this generation reports that they are on Facebook, MySpace (what?!) and Twitter. They are more on par with technology adoption and use with millennials, and are more likely to be politically loyal throughout their lives than either of the other generations.  Gen Xers claim to be the most dedicated to lists while shopping, but also fessed up to making the most unplanned purchases on their shopping excursions. This generation is our true hybrid when it comes to marketing. They grew up without the online shopping experience, so they still enjoy a trip in-store, but have fully embraced online shopping as well.

5 Tips for Marketing to Generation X

1. Everyone Loves Coupons

Gen Xers were just gaining momentum in the workforce when Great Recession hit. They don’t think they can rely on Social Security after retirement. Gen Xers are saving up for college, home ownership, starting a business, and retirement—which leads me to…COUPONS. Personally, I think Blue Apron and Plated do a great job with this, while offering a product that would make Gen Xers’ lives easier.

Though email marketing seems to be old news, it is still the best way to communicate with Generation X. This generation is already plugged into Outlook constantly for work and updates from family, it’s natural that they would react positively to retail emails. Not to mention they are checking email at work, at home, on tablets and iPhones and desktops. 

 Generational Marketing Messaging

2. Be a Goody-Two-Shoes

As Erin mentioned in her post about marketing to millennials, do-good brands have seen an upsurge—organic, ethically produced products are in high demand. The same can be said for marketing to Generation X. This generation is less prone to moving in the waves of trends, and is more likely to buy a service or product that somehow benefits society or the environment. Toms is a good example of this—though not the most attractive type of shoe, their simple message of “one for one” bolstered this brand to success. A good way to push this branding is through Pinterest and Facebook!

Toms for Genx

3. Lifestyle Nurture Programs

Because Generation Xers are using social media so much, we marketers have a lot to draw on. Thanks to Facebook’s insane amount of targeting options, we can send ads to new moms, for anniversaries, birthdays, and more. Some companies, like Petco, offer to send disposable items to your house at regular intervals with is a great way to never forget to stock up on kitty litter or dog food. Babies R Us and Toys R Us have a great email program that will send pregnant moms updates month-to-month, and then after birth with age-appropriate toys. This is a great way to establish brand loyalty—you know what’s going on! —and make their busy lives a bit easier. 

4. Give Gen Xer’s a Break

Though this generation are self-professed savers, they’re not saving it all for college tuition! About two-thirds of Gen Xers with a household income of $250,000 or more and half Gen Xers with incomes of less $250,000 plan on taking a vacation in the next 12 months. This is a big opportunity across the board! Even if vacations aren’t directly related to your service or product, consider running a sweepstakes. Advertise how you can help while they are away—security companies, looking at you—or goods that they could use on vacation. It’s likely that this generation isn’t buying a vacation for one or two, but instead a family-friendly affair. Which means a lot of planning and money goes into it, use your marketing to win them over and they may use your service for years.  

5. Plot Twist: Try Direct Mail

You may not expect what seems to be an outdated form of marketing to work with this generation. But, according to a study from InnoMedia, NuStats, and Vertis, 86% of this generation brings in the mail every day and 68% have used coupons they received in the mail. They are more likely to be receiving paper bills as opposed to electronic, and send birthday cards through USPS instead of email. The days of receiving Chinese take-out menus and newspapers of coupons in your mail box are not over!

Marketing to Millennials

Who Are Millennials?

The generation that is slowly taking over the workforce and out-numbering Baby Boomers, Millennials were born between 1981 and 1999 and came of age during the early 2000’s. This generation is most widely talked to and about on social media and in pop culture—our blog is no exception! Millennials began entering the workforce as the economy crashed, and as a result, are the largest generation of entrepreneurs. They are notoriously soft-hearted and soft-shelled, valuing social issues far ahead of economics. According to the Brookings Institute, 64% of millennials would rather make $40,000 a year at a job they love than $100,000 a year at a job they think is boring.

That said, Millennials are an economic force! With $200B in annual buying power, smart marketers are turning to new channels to hook this generation. They are the least frequent in-store shoppers—which I totally understand, I just went grocery shopping for the first time in a month—but tend to spend large amounts when they do shop. This generation is the most responsive to online shopping opportunities, recommendations from friends and family, and are motivated by shopping ease. Millennials are reshaping the way that goods and services are being marketed by staying unresponsive to traditional marketing tactics. This generation decides where to eat based on Instagram pictures, chooses hair stylists from Facebook and has their groceries delivered to their door.

1. Focus on Innovation

Millennials love the next big thing. As comedies poke fun at trendy coffee shops and restaurants that are becoming popular through social media, Millennials are making the business owners a lot of money! Look at Apple—after Steve Jobs dramatically changed the way a traditional computer looked and felt, the Mac blew up. Even now, Millennials are 21.7% more likely to own a Mac computer and this the is the same generation that is infatuated with each new iPhone release. Think about the way the internet freaked out when Instagram copied Snapchat’s approach of expiring, temporary shares? Or the popularity of online dating apps and photography drones. Marketing to Millennials should take an approach that shows a new perspective on a common problem or task.

Marketing to Millennials

2. Use Reviews!

Millennials are reshaping the way that goods and services are being marketed by staying unresponsive to traditional marketing tactics. This generation decides where to eat based on Instagram pictures, chooses hair stylists from Facebook and has their groceries delivered to their door based on a recommendation from a friend. Millennials like to talk and plan with their friends—68% report that they won’t make a major decision until they have discussed it with people they trust—everything from what neighborhood to live in and how to find it, to where to go on a first date or start a business. Yelp has become a huge source of information for businesses and customers alike, as well as TripAdvisor and Rotten Tomatoes. A great way to market to this generation indirectly is to make sure your online reviews and customer experiences are up to par!

Millennials Influencers

3. Connect with Millennials through Social Media Incentives

To try and harness the power of a millennial on social media, add incentives to your marketing plan. According to Yahoo, 63% of millennials would be more likely to “check-in” to a business on social channels if it meant they’d receive a coupon or discount; 20% off is enough of an incentive to prompt 50% of respondents to visit a retail location. That’s huge! Another way is to add a gateway to an opportunity—yes, you can have the rest of this experience after sharing with 5 of your friends on Facebook or Twitter. Not only does this generate talk about your brand or product online, it can be a great opportunity to get sales leads for your business.

4. Utilize Rewards or Loyalty Programs

If it weren’t for the tragic e. Coli scandal at Chipotle, their new loyalty program would have been the biggest news of the summer. Chipotle checks all the boxes for millennials; ethically farmed meats and veggies, vegetarian options, customizable but fast food with great advertising campaigns. According to the Harris Poll, 77% of millennials already do or are willing to participate in rewards and loyalty programs and 73% of smartphone users are interested in using their mobile devices to interact with brands’ loyalty programs. . Among the stores already doing this and seeing success are Starbucks, Fro-yo places like Red Mango, and Boloco!

Rewards Programs for Millennials 

5. Plot Twist: Try Radio Commercials

Though radio advertising may seem like an old-school marketing trick, maybe video really didn’t kill the radio star; it certainly didn’t kill the podcast star. 93% of millennials report listening to the radio for a total of around 11 hours per week. In fact, more millennials listen to the radio than Gen Xers or Baby Boomers, and podcasts are becoming just as popular as Netflix shows (Serial, anyone?). If I ever find myself needing to create a website, it’s very likely I’ll choose Square Space as my platform of choice. Why? Because they sponsor my favorite podcast, Stuff You Should Know. Though I don’t listen to the radio anymore since my commute has changed, I could tell you the place I’d get laser hair removal in Philadelphia and which bars had the best deals for Eagle’s games. Even better, paying for an ad spot on the radio or podcasts helps out the show, and long live NPR!

In Conclusion…

It is important to keep in mind that each generation is comprised of unique personalities, not all people will respond the same way. Don’t throw your other demographic targeting and segmentation strategies out the window! Hopefully these marketing tips will help hook your target generation.