The Perks of MOBE (Other Than Making Money)

On this episode of Talking with John Chow, I explains some of the perks of MOBE (other than making money). While I do make a lot of money with MOBE (over $200K last month), there are other perks available when you’re part of the company. Find out what they are by watching the video below.

Want to enjoy some of the perks for yourself? Then go apply for my Ultimate Dot Com Lifestyle coaching program. This is a 21 step program designed to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. As part of the program, you’ll get a one on one coach to work with you and help you. I look forward to seeing you enjoying the perks of success.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

The Most Expensive Keywords in the UK

In the coming weeks, in celebration of our revamped Free Keyword Tool (currently in beta), we’ll be releasing new infographics that reveal the most expensive keywords in five different currencies. Yesterday we saw the most expensive keywords for the U.S. dollar, and today we’re looking at the top 25 highest-CPC keywords in terms of the British pound.

We were fascinated to see how different the results were in the different currencies! I know our friends across the pond are dying to see what our study turned up, so without further ado, here they are, the 25 costliest keywords in the United Kingdom:

highest cost keywords in british pound

There is certainly some overlap in this dataset and the U.S. version – as is probably the case all around the world, finance-related keywords are among the priciest. You gotta spend money to make money, as they say!

Note: Spending money in casinos is not statistically the best way to make money. It is, however, very popular in Britain.

most expensive keywords in england

Bit of harmless fun

According to my buddy Dan Shewan, who grew up in England:

Culturally, Brits are much more relaxed about gambling than Americans. You guys may have Las Vegas and Atlantic City, but generally speaking, gambling is a cultural taboo in many parts of America. Not so in the U.K., where we’ll “have a flutter” on almost anything – the UEFA Champions League Final, disastrous snap elections, “dead pools” of celebrity death predictions, you name it.

My countrymen’s appetite for wagers of questionable taste notwithstanding, it doesn’t surprise me that the most expensive keywords in this list are focused on gambling and online casinos. Online gambling is an obscenely profitable industry in Great Britain. Between April 2015 and March 2016, online gambling contributed $5.7 billion (£4.5 billion) to the British economy alone, so it makes sense that the competition for and costs of these keywords is so high. It’s also very interesting to see that three of the four keywords in the Casino category are branded terms.

Here are a few more pockets of keywords that are especially pricy in the U.K. but didn’t turn up on the U.S. or other lists:

Real Estate

Says Dan:

The U.K. has been experiencing a severe housing crisis for several years. Home ownership is completely out of reach for many people (especially those poor Millennials), and public concern about the nation’s housing crisis is the highest it’s been in my lifetime.

What’s most interesting to me about this keyword data is the specific terms that we see above. The keyword “equity release” is included in the Finance category, but equity release refers to a British financial instrument that allows homeowners over the age of 55 to access the equity they have tied up in their property either as a lump-sum payment or via a series of installments in the form of a secured loan. After years of failed government austerity policies, it’s a little sad – but not at all surprising – to see more people searching for ways to access this equity as inflation has outpaced wage growth.

The “we buy any house” and “selling my house quickly” keywords are also very revealing. After years of rising house prices and skyrocketing rents, Britain’s housing market is finally beginning to stagnate, which could account for the popularity of these search terms. There’s a strong urgency to both these keywords; for property buyers hoping to turn a quick profit and capitalize on sellers’ desperation, and for beleaguered homeowners eager to minimize depreciation and cut their losses through a quick sale.

He also tells me “real estate” is a “very American phrase” that Brits don’t use! Sorry about that…

Examples of expensive keywords related to property include “we buy any house” (this is the name of a property company in the UK) and “estate agents Edinburgh.”

Elderly Care

Variations on “live-in care” almost broke the top 10. We didn’t see this specific set of keywords in the data set for any of the other currencies we looked at.

Vehicle Tracking

This is a GPS technology that allows you to track the location of a car – as one Amazon bestseller in the category puts it, “Whether it’s your child coming home from school, a suspicious spouse, a teenage driver, or valuable company assets,” vehicle tracking “keeps you up to date in real time.” Good news for you paranoid types!

Coffee!

Feeling strongly about coffee or the Oxford comma is no substitute for a personality trait (I can’t believe how often these are mentioned in Twitter bios or online dating profiles) but let it be known: I like coffee, and so do citizens of the United Kingdom.

the united kingdom's most expensive keywords

Keywords like “coffee machine rental” and “commercial coffee machines” made the list of highest CPC keywords, so we can be sure that U.K. businesses are doing their part to keep workers productive.

What keywords on the list stood out to you?

About the data

Here’s how we got the list: We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.

For example, we lumped the keywords “bail bonds” and “bail bonds los angeles” into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as “malpractice lawyer” and “injury lawyer”) or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn’t have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.

We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, GBP, AUD, CAD, and ZAR, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you’re reading about in this article are in USD.

Shout out to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay.

How Influencers Are Changing the Face of Advertising

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

top most expensive adwords keywords

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true?

I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords had the highest costs per click (or CPC’s) in Google AdWords?

The infographic we created based on that data is still one of our most popular and most linked to pages ever, but people often ask us for updated data.

Those people, and curious people everywhere, are in luck! We’ve completed a new, comprehensive analysis of keyword data in X English-speaking countries. This time around, we determined the top 25 most expensive keywords (meaning these niche markets are super-competitive) along with their average CPC – and six years later, the results are substantially different!

Ready to see what the most expensive keywords are in 2017? Here we go:

most expensive keywords in google adwords

About the data

Here’s how we got the list: We pulled all the data collected from anonymous AdWords Performance Grader reports across all industries between June 1, 2016 and June 12, 2017, then looked at the top 1000 most expensive keywords seen during that time period and categorized them by core intent.

For example, we lumped the keywords “bail bonds” and “bail bonds los angeles” into a single category since the core intent is the same. Likewise, keywords involving different types of lawyers (such as “malpractice lawyer” and “injury lawyer”) or insurance were grouped together. We used a similar methodology last time so as to avoid featuring too many specific long-tail or local keywords that wouldn’t have broad applicability to a large number of businesses. We separated distinct services (pest control vs. termites) as much as possible.

We also filtered out keywords with less than 100 clicks from our data set. We only looked at advertisers bidding in USD, AUD, CAD, and ZAR, and analyzed different currencies separately. We also eliminated non-English ads and duplicates (where both the keyword and the CPC were exactly the same) from that set. The results you’re reading about in this article are in USD.

Shout out to everyone who helped compile, analyze, and illustrate the data: our data analyst Josh Brackett, our web team leader Meg Lister, and our designer Kate Lindsay.

What are the most expensive keywords in AdWords?

The top 25 most expensive keywords in AdWords are as follows:

 

Top 25 Most Expensive Keywords
Keyword Average CPC
 Business Services $58.64
 Bail Bonds $58.48
 Casino $55.48
 Lawyer $54.86
 Asset Management $49.86
 Insurance $48.41
 Cash Services & Payday Loans $48.18
 Cleanup & Restoration Services $47.61
 Degree $47.36
 Medical Coding Services $46.84
 Rehab $46.14
 Psychic $43.78
 Timeshare $42.13
 HVAC $41.24
 Business Software $41.12
 Medical Needs $40.73
 Loans $40.69
 Plumber $39.19
 Termites $38.88
 Pest Control $38.84
 Mortgages $36.76
 Online Gambling $32.84
 Banking $31.43
 Hair Transplant $31.37
 Google AdWords $30.06

 

 

What makes these keywords so expensive?

Generally, AdWords keyword costs get driven up in particular niches for one of the following reasons:

People have a bad problem they really need to fix now

When people are desperate for help, they’re willing to spend more on services or products to get that problem solved. That means the companies doing the advertising can charge more for those services, and they can often achieve strong ROI on their ad spend even with high costs per click.

These spaces are also highly competitive, because people don’t necessarily spend a long time deciding where they’re going to shop – they want help NOW! For example, one of the top keywords in the “medical services” category is “emergency room near me.” If the advertiser is in the right place at the right time, they can profit big. (Not that I think private companies should be profiting off people who need emergency care…)

Examples of keywords related to urgent problems include:

  • “Bail bonds” at #2
  • “Lawyer” at #4
  • “Cash services & payday loans” at #7
  • “Rehab” at #11
  • “Plumber” at #18
  • “Termites” at #19
  • “Pest control” at #20

adwords expensive costs per click

High-priced items or services

Last time around, insurance-related keywords were at the very top of the list. According to our data, insurance is no longer king of the hill. That’s good news for marketers trying to drive leads in the insurance industry, right? (Sort of – they’re still almost $50 per click on average. And there are outliers, like “malpractice insurance,” that can cost over $300 per click!)

Now, the most expensive keywords are in the category “business services” – stuff like “data room” and “network security monitoring” – most likely because these services tend to be costly. Companies offering business services are willing to bid more per keyword because there’s so much to gain when a prospect does convert, whether it’s a single big purchase or a service with a high customer lifetime value.

Our last infographic showed that finance-related keywords (like loans keywords and mortgage keywords) are some of the most costly. You can see similar trends this year – see “asset management” at #5 ($49.86 per click) and “banking” at #23.

Law keywords are still way up there, and on average keywords related to legal services are even more expensive ($54.86 per click compared to $42.51 in 2011). This is part of why marketing for law firms can be a challenge.

Fulfilling your hopes and dreams (and addictions)

People will pay a lot to have their dreams come true. For some, those dreams are about getting an education. Y’all love learning and “degree” remains a very expensive keyword (too bad for those of you marketing in the higher education industry).

Once you get a degree, you can get a higher-paying job, and then reward yourself with a big vacation. Travel-related keywords like “Hilton timeshare reviews” make an appearance this year at #13 on the list.

what the most expensive keywords in adwords

But people clicking on ads haven’t kicked all their bad habits – “casino” is way up there at #3 ($55.48 per click) and “online gambling” makes an appearance too, at #22. Who needs a Vegas vacation when the fun’s right there in your laptop?

You’re also talking to psychics and getting hair transplants. #questionablechoices

The 25th most expensive keyword in Google AdWords is … Google AdWords?

We weren’t expecting this one.

Sometimes people google “google,” and sometimes people bid on “google adwords” in Google AdWords. (OK, we admit it. You’re looking at some of those people right now.)

Want to know what keywords are popular (and how much they’ll cost) in YOUR industry?

We can help with that!

Our newly revamped Free Keyword Tool has a cool feature that lets you filter your results by industry. For example, let’s say you want to find keywords related to cars, but you’re in the finance industry and you’re only interested in terms that are relevant to your business. Type in “cars” and select “Finance & Banking” as your industry, and you’ll see results like this:

wordstream free keyword tool

Your results include terms like “new car lease” and “new car incentives.” However, if you chose “Arts & Entertainment” as your industry, you’d see results like “cars film” and “pixar cars”:

free keywords

This can really help you to zero in on only the keywords that are going to help you build out your search marketing campaigns, filtering out irrelevant terms so you don’t have to weed through them yourself. You can filter your results by 24 different industries.

Check it out yourself.

What about those top 25 keywords – were you surprised?

Announcing the New (& Much Improved) Free Keyword Tool

Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a donkey in a sea of unicorns. Though it’s been popular since we introduced it in 2011, updates for the tool haven’t kept pace with changes in the paid search industry or with the features we’ve introduced to our AdWords Performance Grader.

Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid. Driving search engine traffic requires the right mix of keywords, specifically targeted towards your audience. Every paid search workflow should include a process for expanding your keyword lists over time. But most free tools offer limited results and limited utility, especially when it comes to keyword research for PPC.

free keyword research tool

Here’s the awesome news: We just updated our Free Keyword Tool to make it prettier, faster, and specifically useful for paid search marketers looking for more and better keywords to add to their AdWords accounts.

Our newly updated tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level, estimated CPC, and a proprietary Opportunity Score to help you prioritize, all for free! Even better: your results are tailored to your geography and industry, and personalized to your business’s account performance.

If you’re already excited to try it – or bored of reading – you can check it out here: www.wordstream.com/keywords. You can run an unlimited number of free searches per day, and I encourage you to connect your AdWords account to unlock personalized metrics and recommendations.

Top 3 Highlights of the New Free Keyword Tool

1. Tailored recommendations by industry and/or country

There’s nothing worse than spending time building out your keywords, crafting a compelling ad, and then paying for a click from a user who was looking for something else. Our Keyword Tool tailors results for your industry and geography so you can narrow in on the right intent and you add the keywords your target users are searching for.

For example, searching for “cars” in the Autos & Vehicles industry returns these results:

free keyword tool for paid search marketing

While searching for “cars” in the Arts & Entertainment industry returns results about the award-winning Pixar film:

free adwords keyword tool

Advertisers targeting specific geographies will benefit from building out country-specific keyword lists. For instance, the results of searching “siesta” keywords in the United States are mostly about the crystal-sand beaches of Siesta Key, Florida:

best free keyword tool for ppc

While searching “siesta” in Spain returns keywords specifically around the honored afternoon naptime:

free keyword tool results

This feature can be particularly helpful to local advertisers with physical locations, or those who provide services across different countries!

2. Personalized competition and CPC metrics based on your account performance

Once you connect your account, you’ll see competition levels and cost-per-click estimates specifically tailored to past performance in your account. Competition is populated as either a “high,” “medium,” or “low” rating, based on current bidding trends. CPC metrics take into account your Quality Score and past performance metrics to give you a realistic estimate of what you can expect to spend per click on each keyword.

3. Opportunity Score: Prioritize keywords with the biggest potential impact on your account

True to our mission of making paid search fast and easy for everybody, we’ve created one metric to help you identify the quickest wins in your account. Our WordStream Opportunity Score is based on an algorithm that incorporates a keyword’s search volume and competition levels along with your account’s performance, and is based on learnings we’ve made from analyzing over $70 billion in AdWords spend.

Once you connect your account, your keyword results are sorted by Opportunity Score from 10 through 1. An Opportunity Score of 10 represents the quickest win for your account – so what are you waiting for?

Using the Free Keyword Tool as Part of Ongoing PPC Management

When you create an AdWords account, one of the first things you need to do is keyword research. Keywords will form your ad groups, which will in turn form your campaigns, building out into an orderly account structure that looks like this:

keyword account structure

There are a couple of ways to get started. Let’s say you have an e-commerce site. You can search for keywords to target based on the structure of your existing website – for example, you might create one campaign for men’s clothing and one for women’s clothing, then create ad groups for each of your different product categories (women’s tops, women’s pants, women’s dresses, women’s accessories, and so on):

how to use the free keyword tool

If you’re not sure what keywords to bid on aside from, say, “dresses,” drop it into the Free Keyword Tool and see what crops up:

wordstream free keyword tool relaunch

Another option: Just drop in a competitor’s website address to see what keywords they’re bidding on!

Of course, you should be doing keyword research regularly to expand and refine your existing campaigns. Bookmark our keyword tool and scout out new terms to target on the regular. You can download all your keywords in a CSV format that’s easy to upload right into your AdWords account. Prioritize adding keywords with low cost and low competition – or just use the Opportunity Score to guide you!

Try it out!

We’d love to hear from you – let us know what you think of the new tool!

SEO Strategies You Can Learn from Your Competition

With so much competition online, you really have to be good at what you do. However, competition can be a great thing because you can learn a lot by simply following what others have done before you. Keep in mind, some of your competitors have been in business longer than you so they can provide valuable insight into what’s working and what’s not. Over the years, I’ve gained much knowledge in terms of content, SEO, and general marketing by observing those who have paved the way for me in this industry. I try to gain a lot especially when it comes to SEO because this is what matters when trying to boost your rankings within the SERP’s. I always wonder how certain websites are ranking higher than others and try to dig in, gathering whatever information I can.

If you’re a newbie blogger and worried about how you’ll build a name for yourself, then focus on your competitors. Let’s walk through some fundamental things to pay attention to.

The Insights

I use tools like Ahrefs.com and OpenSiteExplorer.org to find what links are pointing to my competitor’s domain. For example, do a quick search in Google, typing in your main keyword and skim through the results, writing down the top 3-4 domains. Next, head over to these tools and type in the domain and you’ll find a list of backlinks by authority. It’s important you know how to use this information. Here’s something I recommend going forward once you have the data.

First, organize the links by authority and visit each one to get a better idea of the link opportunity. For example, some links will be from FREE article directories, paid links, web 2.0 properties, or other authority sites. Next, look for relevancy because Google has put emphasis on this factor because it’ll help organize data in the SERP’s. With this information, you’ll be able to figure out quickly where you should be focusing your attention.

Advertising Opportunities

When browsing the web, you’ve probably seen many of your competitors advertising on different display networks. Over time, I’ve seen this pattern keep developing and it provided insight into potential marketing avenues. For example, if you know competitors are advertising on a network for months, then you know they’re getting a high ROI because why else would they continue to use it….right?

I’ve always believed if you can get your content in front of the right people, it increases your backlinks potential. This is why social media has gained enormous popularity, because it puts the content right in front of relevant people. Advertising networks work the same way and if you have a marketing budget, then consider using the same networks as your competitors. However, you might run into a bidding war over “keywords”, but it’s definitely worth testing.

Social #Hashtags

I currently have 3 accounts on the following networks: Facebook, Twitter, and Google+. These networks provide me with the outreach I need when I optimize my campaigns the right way. For example, #hashtags are used to organize “shares” on social platforms by adding relevancy through #keyword. What’s great is the #hashtags used by people in your niche are complete transparent and you can see what big names in your niche are using what keywords. Here’s something I’ve done with great success.

First, I created awesome content better than all my competitors. You’ll learn how to do this in the next section, but I simply created something in-depth with videos, images, etc. When I published it, I shared it on various different social platforms, using the same #hashtags as my competition. Using tools like hashtagify.me will give you a list of popular tags trending over several weeks. Add them to your “tweet” so they get in front of the right people and because you’ve created something better than everyone else, you’ve increased the chances of it going viral with millions of engagers.

What Content Works

The most important SEO strategy you gain from your competition is what content to write. After Google made tweaks to their search algorithm, they’ve started to put a lot of emphasis on quality over quantity. To prove this to you, I wrote a post on “LSI keywords” with roughly 4,000 words, including images and a video. I’m currently ranking on 1st page in 3rd position for the keyword “LSI keywords”. I didn’t do any link building but it generated 611 social shares quickly so it went viral quickly. Here’s the point I’m trying to make…

Through your competition, you can find what content is important to build engagement. I always search my competition to find common problems within my niche and then create something better by going through their content, looking for elements they’ve missed. I can even view their social followers and reach out to them, telling them about the content I’ve written, asking them to take a look.

Your competition has been around longer and written content your audience needs. Research them and find out what’s trending, then create something better.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Former Dishwasher Makes $35K Online In 3 Months

Twenty five year old Christian was working as a dishwasher before he discovered internet marketing and my 21 step system. By following the steps, he was able to make $35K in his first three months as an online marketer. I sat down with him in Costa Rica to find out how he did it.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js