24 Instagram Marketing Tools for More Followers, Likes & Sales

As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially because Instagram is in a league of its own with its focus on image-based content, less room for text, and a limited ability to link to your website. What’s an Instagrammer to do?

best instagram marketing tools

Luckily, we have you covered! Although this list of Instagram marketing tools is simply a drop in the ocean of what’s out there at your disposal, we tried to pick the very best to drive your Instagram success.

Instagram Tools for Filtering Your Images

These tools go above and beyond Instagram’s native filters to get your photos looking their best before you post them to your feed.


This is the app that your most hipster of friends probably uses – with a link to it in their Instagram profile.

vsco for instagram

A “community and tool for creators,” VSCO gives you the power to edit your photos and get them double-exposure: on Instagram and the VSCO app.

Cost: Free

Wordswag & Typorama & Over

You know that friend in your Instagram feed that is constantly posting inspirational quotes, but you can’t tell if they’re graffiti or not? They could be using any of these three tools.

instagram editing tools

I like to think of them as the Canva of Instagram – they will add a text overlay to any picture, which is helpful for those accounts that might not have particularly great photography skills.

Cost: Free


This crazy-cool app lets you “unleash your creativity” and edit your photos to look other-worldly (if that’s what you’re aiming for). Personally, if I were cool enough, I would use this all the time—it’s perfect for a small business that doesn’t have the best photography skills and needs some special help before posting. 

instagram tools for marketers

Cost: $3.99


Afterlight is an Instagram tool that is like Enlight – but not quite. If you find yourself wanting more filters than Instagram offers, this is the right tool for you.

instagram filter tools

Afterlight boasts 128 frames, 78 natural textures, and 74 unique filters. Find your favorite and brand your Instagram!

Cost: $0.99


There was a bit of a craze over Facetune a few years ago, but it hasn’t gone out of style just yet. This app will let you “photoshop” faces before posting the photo on Instagram. I imagine this comes in handy if you’re posting interviews or close-ups of employees, or if you’re in a service business like a salon.

instagram tools facetune

Cost: $3.99

Scheduling Tools for Instagram Marketing

When you’re running an Instagram account for a business versus your personal use, it can be a huge help to plan out a calendar of posts


If you’ve ever read our posts about social media, you have heard me sing Hootsuite’s praises before. It not only syncs up to your other social media accounts, but it has now incorporated Instagram as well. Though you cannot directly schedule posts, they allow you to respond to comments on your Instagram posts, repost, view likes, etc. from the Hootsuite interface.

Cost: Starts at $19/month for one user or $99/month for 3 users


Buffer also integrates with Instagram, and you can set it up to send a notification to your phone with your edited photo and prewritten caption saved to a clipboard, so it’s all ready to be posted in your feed.

buffer instagram tools

Cost: Freemium model with more options starting at $10/month


For me, ScheduGram is the most interesting tool on this list. They’re fascinatingly old-school—the website references carrying multiple phones to access different accounts—and they use a physical pool of phones to post for you. Curious allure aside, it does work!

Cost: $20/month for one Instagram account


This Instagram marketing tool claims to be the #1 Marketing Platform for Instagram and I have yet to find evidence to dispute that. What makes Later so simple and awesome is the ability to visually plan a calendar of posts—how appropriate for a visual social media platform—and they are one of the few platforms that has managed to break into Instagram to post in real-time for you. You can also use Later with Facebook, Twitter, and Pinterest!

later for instagram marketing

Cost: Free


Hopper advertises itself as “The Ultimate Instagram Scheduler,” which manages everything from posting to multiple accounts, editing photos, reposting, commenting, and more. Best part? It can all be managed from your desktop; because let’s be real, being bent over a mobile screen at work isn’t a good look.

Cost: Starts at $19/month for one account

Promotional Tools for Instagram Marketing

These tools are what you need if you’re promoting an e-commerce business on Instagram. You want people to be able to buy what you’re selling, right? Right!

Foursixty & Soldsie & Like2Buy

You know how annoying it is when you see something you desperately want to buy on Instagram – but it’s not an ad, so you can’t click on it? Then the post says “link in bio” but it’s from 2 weeks ago, so the link isn’t there anymore? The struggle is real.

These Instagram marketing tools are the most fun! They allow you to turn your Instagram content into shoppable galleries—something that you normally have to pay for through Facebook advertising! Bonus: all of these brands are backed up by a bunch of big names who use them; it’s perfect for clothing boutiques, online jewelers, and the like.

instagram e-commerce marketing tools

Cost: These start at about $50/month

Facebook Power Editor

Since Facebook pulled the trigger and bought Instagram, we have been able to specifically build out ads for Instagram. Make sure you’re not overlooking this powerful tool! It’s seems obvious, but you’d be surprised how many people forget to link up their Instagram account to their Facebook Business Manager. Turning Facebook ads into Instagram ads is as easy as flipping a switch.

Cost: Free

Instagram Analytics Tools

Here’s where you get to see how your posts are doing and watch your Instagram following grow!


This Instagram marketing tool helps you control your followers – you’ll know who is following you and who you’re following back, plus see how your account stacks up to others in terms of influence. If you’re trying to grow your Instagram followers, this is a tool that you need.

Cost: Free

SocialInsight.io & Ink361

While these tools could fall into the scheduling section, they also can provide some pretty powerful analytics insights and help organize your followers. All the KPIs you should be tracking, you can find here. Ink361 also has a pretty cool feature that helps you monitor your competition!

best instagram analytics tools

Cost: Ink361 is FREE, SocialInsight starts at $29/month


While Iconosquare can do most of the above scheduling and organizing tasks, the real draw here is the Instagram influencer identification. It’ll help you identify which influencers would be best for your business – something that could be powerful at helping grow your brand on Instagram.

Cost: Starts at $81/year


SproutSocial is a tool that is a bit ahead of the curve—and for mature audiences only. Kidding, but it is definitely for Instagram marketers who are already deep in the weeds. It’s a social CRM tool (whoa) that helps you engage on social, schedule posts, and analyze your performance but also has a ton of extras like customer support, a “smart inbox,” and team collaboration.

Cost: Starts at $99/month

Extra: 3 More Instagram Marketing Tools to Know

Instagram Feed WD

You know those cool, modern-looking websites that feature their Instagram feeds at the bottom? Looks so seamless and classy.

instagram feed website plugin

You’re in luck, if your website is built on WordPress, because there is a plug-in for that! This gallery for WordPress takes a bit of installation but is guaranteed to drive people to your Instagram (if it looks pretty enough from all those filter tools I suggested…).

Cost: Free


Crowdfire is the Instagram marketing tool that does the thinking for you. Awesome, right? It will send you suggested posts and what time to post them; you can just watch the profits roll in.

Cost: Free


An essential tool for any Instagrammer, repost is the source of that tiny square recycle-looking symbol on celebrity posts and the origin of the hashtag #repost. This handy-dandy tool will allow you to repost other people’s Instagrams to your own account, without having to annoyingly screenshot, re-crop, re-filter, and re-caption them.

Cost: Free

About the Author:

Mary manages Content Marketing & Demand Gen at Fluent, LLC. When she’s not selling intangible things on the internet, she’s most likely to be found eating extra-cheesy pizza while planning her next trip. Follow her on Twitter and LinkedIn.

The Dot Com Lunch – Drug of Choice Edition

On this episode the Dot Com Lunch, I talk about a new book call Drug of Choice, Clare plays with play dough and the Pho Ba Co server goes out of his way to make sure I get served last.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

$938,382.40 In 229 Days

Today (Aug 18, 2017), I broke the $900,000 payout mark in MOBE earning for 2017. At the time of this post, I was at $901,342.46 payout plus $37,039.94 pending payout for a total $938,382.40 in just 229 days.

That works out to $4,097.74 per day or $174.74 an hour for every hour of the day. My goal for 2017 was to make $1 million with MOBE. At this rate, the goal will be hit by next month.

MOBE has become my #1 online money-making system. It has allowed me to live Dot Com Lifestyle, drive $250K of cars for free, send Sally to one of the Top 50 private schools in America, and buy a $2 million house for cash.

Can I Really Do This Business?

One of the most common questions I get from people who are thinking about joining MOBE is, “Will all of this work for me?” and “Can I really do this business?” The answer is, regardless of your age, background, where you’re from, or your experience level, you can do this business. You can start your own online business, and be successful at it.

Your first first step is to download my ebook, the Ultimate Online Profit Model//my.leadpages.net/leadbox-772.js. This details the business systems I use to make six-figure monthly income and live the Dot Com Lifestyle. You can also get my Blogging Secrets book at Amazon.

Attend The IM Freedom Workshop

If you wish to talk to an expert face to face about Internet marketing, then I invite you attend a live IM Freedom Workshop in your area.

Each workshop will have both an afternoon session and an evening session. Find the workshop that’s most convenient to you, and register now. Space is limited. Tickets are given out on a first come, first served basis. You must be pre-registered to attend. There is no on-site registration. Find the closest workshop here.

Apply for My Ultimate Dot Com Lifestyle Coaching Program

If you’re truly ready to move forward and make a positive change in your financial future, then go applying for my Ultimate Dot Com Lifestyle coaching program.

This is a 21 step system I created with MOBE to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. You’ll also be given a one on one coach who will work with you, and answer any questions you may have. All you have to do is follow the system and do what your coach advises. You may not pull down $900K in 229 days like I did, but it’s pretty easy to make $1,000 a month from it.

The application fee is one time $49, and allows you to go through all 21 steps. I recommend you go through the steps, then decide if this is something you want to do. If it is, great! Welcome aboard. If you decided this is not something you want to do at this time, then get a refund and go on with your life. I can’t make it simpler than that.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

The Indispensable Welcome Email and How to Get It Right

I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there it came—a welcome email telling me about the brand, what I can expect in their future emails, and, of course, a welcome discount! Perfect!

The welcome email is the first email from a business to the newly added subscriber in their family. It is not only an instant notification of successful subscription but a great chance to connect with the potential customer and understand what they like or dislike. In fact, we’ve found that welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. That’s powerful stuff.

welcome email stats

An email this critical needs to be done right. Here are four ways you can build and improve your welcome email.

1. Be Quick About It

Immediacy is key in good welcome emails. In fact, 74% of consumers expect a welcome email as soon as they subscribe. With this expectation, wouldn’t you want to make the most of this engagement? Send a prompt welcome email that assures subscribers of a successful sign-up while also starting a great conversation.

Need more reason to be quick? Consider this: 45% of first-time purchases by new subscribers happen within 24 hours of sign-up.

2. Personalize It

We’re in an era of personalization and you need to go beyond just “Hey [First Name].”

welcome email optimization

At sign-up, ask for more information than just an email address or a first name. For example, ask for a zip code. This can be used in the welcome email through information about local stores (populated through dynamic content).

If you don’t want to collect information on the front end, make use of the unparalleled attention welcome emails receive to ask for more information in the email itself. Every additional data point you can gather can be useful in terms of list segmentation and relevant content delivery further down the line.

3. Keep Your Promise

Keep every promise you make and only make those you can keep. If you promise a sign-up incentive, information, or deal, deliver it. And keep any promises you make in the welcome email later as well. Any good relationship is built on trust—don’t abuse yours.

4. Keep It Simple

Well over half of all emails are now opened on mobile devices. With smaller screens and even smaller attention spans to deal with, you need to ensure that your welcome email is focused on greeting the new subscriber, telling them (briefly) about your brand, and pointing to your desired call to action.

Simply put, though, you likely can’t tell them everything about you in one email. If you want to tell your subscribers more, a welcome email series is a great option.

What Goes Into a Great Welcome Email Series

A welcome email series can work wonders for your email marketing program. Listrak tracked the email campaigns of 1000 top retail companies and found that a welcome email series generated more revenue on average than that of a single (or no) welcome email.

The FIRST email

Tip: Your first welcome email should go out immediately after a new subscriber signs up.

This first correspondence should include a simple thank you or welcome note. If you promised a discount code or incentive, deliver it now.

Give subscribers an idea about the frequency at which you’ll be sending your emails. If you’re set up with one, provide a link to a preference center so subscribers can set their own frequency preferences.

Most of all, this first email (and really, all of your welcome emails) should be an extension of your brand and a solid introduction into becoming a part of it.

Uncommon Goods does this introduction nicely in a series of emails to new subscribers.

This first email welcomes the subscriber and gives them a peek into the brand’s story, artisans, and their ethics and values.

welcome email examples

The SECOND email

Tip: Send this email 1-2 days after the first email.

This is a great time to get to know a little more about your subscriber by asking them for additional information like birthday, preferences, location, etc. As previously said, the more information you have, the better you can segment your list and send them more targeted, relevant content.

Alternatively, this email can also introduce your product categories or services offered, just like in this second email I received from Uncommon Goods.

welcome email series example

The THIRD email

Tip: Send this email roughly 2-3 days after you send your second email.

An excellent use of this message can be to connect your new subscribers to other platforms, like Twitter, Facebook, and Pinterest—really anywhere you have an established, active presence. Getting your email subscribers to follow you on other platforms will help turn them into loyal brand advocates.

A wonderful example of this principle in action is this third email I received from Uncommon Goods.

how to send a welcome email

NOTE: Depending on your send frequency for your normal marketing emails, you may want to exclude new subscribers from your regular mailing schedule until they have completed your welcome series. This will help ensure you don’t overmail folks right away.

Welcome Emails: The Bottom Line

If you currently have no immediate welcome email going out to new subscribers, get one in place as soon as possible. You are missing out on a chance to deliver a great first impression, not to mention lots of revenue.

If you have a welcome email but want to deliver more content early on, a welcome series is a great solution. Use this opportunity to craft compelling content that will cement a strong foundation for a long-lasting subscriber relationship.

About the Author

Scott Cohen is the VP of Marketing at InboxArmy, full-service email marketing agency. He has been living and breathing email marketing since 2007. With both agency and client-side end-user experience, Scott brings a unique perspective to email marketing that combines best practices with real-world-tested strategy and tactics.

How to Spy on Your Competition’s YouTube Video Statistics

If it ain’t broke, don’t fix it. While it is absolutely true that everyone’s journey is going to be decidedly different and no two paths are going to be identical, it just makes intuitive sense to derive inspiration from those who came before you. And with the power of the Internet, it’s easier than ever to spy on your competition (and your idols) to see what’s working for them (and what’s not).

Of course, a lot of data is kept private, so you won’t be able to deep dive into someone else’s Google Analytics report without their permission. You won’t be able to get full access to their YouTube analytics either, but did you know that you do have some access to their statistics and you can glean further information based on this data? It’s hidden in plain site.

For the purposes of this post, we’ll be taking a look at this video from the Late Show with Stephen Colbert. The talk show host discusses how “post-truth” is really just a rip-off of the “truthiness” concept that he coined several years ago.


You might already be somewhat familiar with some of the things you can do with every YouTube video that you watch. There’s a subscribe button next to the channel name, an “add to” button to add a video to your watch later list, a “show more” link to expand the video description, and so on.

Have you ever clicked on the “more” link? Probably not, right? Click on that and you’ll reveal that you can see some of the “statistics” associated with that video. But even before you do that, there are a few metrics you should already look at. The number of views is obvious enough, but how many likes and dislikes does the video get? How is that interaction as a ratio of the views?

It’s worthwhile to go through a few videos from your channel of interest, because you can then see what videos not only get more views, but which videos elicit the stronger reaction from the audience. The number of comments is something else you should think about.


When you click on the “statistics” link, you are presented with four main tabs of information. The first of these is “views.” I personally find it is much more useful to click on “daily” rather than “cumulative” here, because you can analyze the viewing pattern of the audience. It’s also more helpful to look at videos that are a little older so you have more data.

It’s perfectly understandable that most videos get the majority of their views in the beginning, but what’s the lasting value like? Is there an immediate and hard drop off in views? Or is the content a little more evergreen, possibly showing up in searches over the long term and receiving a steady flow of viewers? That’s useful to know, because it affects your potential content strategy.


The next tab shows time watched. The total time watched isn’t as useful here as looking at the average view duration. Are viewers watching the video through to its entirety or are they jumping out very early? Just because a video has thousands (or millions) of views doesn’t mean the video was seen in full every time.

Using this Colbert example, the average view duration of 5:27 is pretty good, considering the video is 7:09 in total length. This likely means that a large majority of viewers are watching the whole thing. It pays to look at videos of different lengths too. Do viewers watch the whole thing if a video is more than 15 minutes? How do they react to shorter videos?


The third tab shows subscriptions driven. This represents how many people subscribed to the YouTube channel as a result of watching this video. As you go through several videos on your competitor’s channel, you might find that certain kinds of content result in more new subscribers than others. This is very much worth knowing!


The fourth and final tab shows the number of shares. Just like the other tabs, you can view this statistic on a cumulative or on a daily basis. And like what you see with subscribers and average view duration, you can see if certain types of videos or certain kinds of content are more likely to elicit social sharing than others.

Are shorter videos more sharable? Does the channel push more viral-oriented content to get shared? What kinds of topics and subjects do the shared videos cover? Are the titles more “clickbait” like in nature? These questions and others like them should be running through your head as you analyze the competition.

Spying on your competition in this way won’t answer all of your questions and solve all of your problems, but it can arm you with a lot of remarkably useful insights into how you can improve your own performance on YouTube. Armed with the right information, you can make smarter, more informed decisions.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Money Does Buy Happiness

On this episode of Driving with John Chow, Sally and I give a rebuttal to a viewer who claims that money doesn’t buy happiness. Well, that viewer is totally wrong. Money does buy happiness. People who say money doesn’t buy happiness usually have very little of both.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

5 Awesome Tools to Use When Auditing Your Website

Over the past few months, I’ve talked extensively about the importance of auditing your website. With all the recent Google updates, having a solid auditing plan is very important to keep your website from being banned. For example, running a quick audit will tell you what dead pages you have and if there is duplicate content floating around without your knowledge. I first started to audit my website every 3-4 months after I learned about it through Neil Pate from QuickSprout.com. He not only shed light on the importance, but was also able to showcase some cool tools we can utilize to streamline the entire process. Anyway, if you’re constantly publishing content and have a handful of guest writers, then it’s important to perform audits to make sure your meeting all the requirements.

If you are new to this concept, then here are some tools you can utilize when you are running a web audit.

Before jumping right in, let’s again look at some reasons to perform audits.

  • Check if the content is still relevant.
  • Check if you have any broken backlinks.
  • Are there any 404 errors?
  • Scan the web to check if content has been republished anywhere else without your permission.
  • A breakdown of popular content and traffic sources.

These tools are NOT listed in any particular order…

Screaming Frog

An awesome FREE tool that will crawl your website, giving you a breakdown of the page titles, URLs, status code, and word counts. Because this tool will create a complete scan, it’ll be able to tell you if there are any duplicate URLs on your domain. You can then go through each one, removing duplicate content and URLs from your domain structure. In the status column, you’ll get information on status, telling you if they are dead links, being forwarded, or simply going to the wrong page.

Google Analytics

Because running a content audit has to do with performance, it’s important to find out what pages are producing the highest conversions. With a clear breakdown of this type of information, you can make tweaks where needed to improve performance even more. Without a doubt, Google Analytics is the best tool for getting the information you need. For example, it’ll provide you with the following…

  • Top traffic resources
  • Top landing pages
  • Search queries (when connected with GWT)
  • Geo location information
  • Much more

The point is, you’ll get a better understanding about some of the elements that matter and can then work toward improving conversions. Here’s something that works well…

Find top landing pages and content, then optimize these pages with an email opt in form and adverts. This will dramatically improve conversion rates on both.

XML Site Generator

This is another cool FREE tool you can use to get a quick breakdown of your pages, broken backlinks, and even create a sitemap. I simply use it to get a report into my broken links, which I can then go through, fixing one at a time. Many will argue there are way better tools in the market, but XML Site Generator is straight forward and very easy to use

OpenSiteExplorer.org and Ahrefs.com

I’m a huge fan of OpenSiteExplorer.org and Ahrefs.com. These tools both generate the same reports, however, there’s a difference of opinion on the one that’s more efficient. However, you’ll be able to get all the information you need regarding your domain through these tools and that’s what’s important. For example,

  • Backlink profile
  • Anchor text
  • Broken backlinks
  • Value of each link
  • Outbound links
  • Inbound Links

Through these tools, you can find out what keywords you should be focusing on and even narrow down your competitor backlinks during your SEO campaign. There might be a small fee applicable to upgrade to the PRO version but it’s well worth it for the bulk of information you’re gathering easily.


If you want to track duplicate content floating around the Internet, then do a quick search in Fiverr.com for an auditing gig. Google has stressed the importance of unique high quality content and having people distribute your content without your permission can hurt your rankings. It’s important to know how protected your content is so purchase a Fiverr.com gig with web audit. For example, here’s a great gig with explanation…

I will completely checks your web pages for broken links, duplicate content, canonical issues, and all other errors that can cause problems with search engines.”

This report is perfect because it will look for broken links, duplicate content, and other important issues to optimize for search engines. The main thing is an audit like this will cost you $5.00 and you’ll find enormous valuable information you can use to tweak your pages.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js