If you’re throwing money into your social ads campaign but unsure whether you’re getting the best return on your investment, you’re not alone. eMarketer predicts that by next year, social ad spend will reach almost $36 billion and account for 16% of all money spent on digital ads.
Yet the recently released results of the bi-annual CMO survey conducted by Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte show that less than 12% of marketers can show the quantitative impact of social on their business. Forty-eight percent said they hadn’t been able to show an impact on their business at all.
Social Ad Strategies for Superstars
Social advertising is far easier to prove value than organic social, thanks to robust reporting tools. But even so, most marketers are just stuck in the middle of the pack, seeing average results, and unable to make meaningful improvements in their social ad performance.
That’s why I’m sharing my Top 10 Social Media Advertising Hacks of All Time with attendees at Marketing Land’s epic SocialPro conference in Seattle.
Join me on Tuesday, June 21, in room #22A2 for a data-packed dive into the most creative, proven social ad strategies. You’ll learn how paid advertising algorithms really work on the most popular social networks, as well as uncommon tips and processes for improving the value of your campaigns not just by a few percentage points, but by 10x to 100x.
I’m going to focus on low cost strategies any marketer in any industry can employ to drive massive amounts of targeted traffic, but then to convert at rates 3-5x higher than usual, too.
Join WordStream Alongside Experts from the Top Social Networks
I’m super excited to be presenting at and attending SocialPro, one of the top social conferences in the industry. Marketing Land has put together an amazing lineup of speakers for this year’s event, including:
- Wei Kuan Lum, head of SMB Business Marketing at Facebook
- Paul Meyers, director of Digital Marketing at Pabst Brewing Co.
- Karianne Stinson, Marketing Manager at Microsoft
- Earl Hwang, Social Media Supervisor at PMG
- Brittany Mohr, Partner Manager at Pinterest
- Nate Wright, Product Marketing Manager at Twitter
SocialPro is the place to be June 20 & 21! Register now and use the promo code SPblog15 to take 15% off the ticket price. Don’t forget to check out the awesome networking events lineup, too — SocialPro is holding networking lunches, a Data & Drinks reception, a Janes of Digital panel discussion and more over the course of the conference.
See you there!