A few weeks ago, I published a post on how to kill your email delivery by making some very common mistakes. Some of the mistakes many bloggers were making consisted of not getting the right approval, sending unrelated content, buying email lists, etc. Hopefully, all of you are not making these mistakes and can now revamp your email marketing efforts. Over the last couple of months, I’ve been gathering information on creating the perfect email. Some elements are so effective that they’ll increase your conversion rate by 20%. If you have been gathering email subscribers through your blog and are ready to send out follow-up messages, then it’s time to create the perfect email that actually converts once it hits the inbox.
Let’s get started…
I can’t stress how important having the right subject line is when converting subscribers. You have to write each subject line, keeping in mind that the subscriber receives hundreds of emails daily and will be skimming through their inbox. It’s important you create a subject line that catches their attention and creates a click-through to the message. Once you get them to open your message, that’s 50% of the conversion and we’ll discuss what to include in the message body later on. Here are some things to keep in mind when creating your next follow-up message…
- Keep it simple
- Keep it relevant
- Use first name in subject line
- Avoid words like “FREE” or adding a “$” figure. Email clients know spam when they see it and you won’t reach the inbox using these words.
The From Name
Make sure you use the same name as your brand or blog name. If the visitor subscribed to your blog, then you made a great first impression so they’ll recognize your email when skimming through their inbox. Keep the name simple and don’t get fancy because you want to ensure they know you’re the one sending the message. Here’s something you’ve probably noticed…
Whenever you’re checking emails, you’re always looking at the “from” name…right? This just shows how important it is to use a recognizable name.
Message Content Straight Forward
Sending email messages usually has a greater purpose and most of the time, you’re trying to get them to click-through to your blog. This is why you should keep your text short and to the point, only adding the most important elements. If these are subscribers from your blog, then you know what’s important to them in reference to content, etc. It’s important to reiterate the importance in your email message so they will click-through to your blog. I know many people who write long paragraphs, often forgetting they have a different purpose in mind – conversions, click-through, review, call to action, etc.
Next time you’re writing a follow-up message, keep your objective in mind and stick to the plan, amplifying your most important points by using small paragraphs, even bullet-points.
Mobile usage is at its all time high and increasing each year so make adjustments to every platform to gain the most out of your readers. This means tweaking your blog, landing pages, email follow-ups, etc., so they can be viewed on mobile phones without any issues. Here’s a quick example, if you send out an email follow-up to 10,000 subscribers and 4,000 of them open your message on their mobile phone, that’s a huge conversion rate through mobile. However, if your email follow-ups haven’t been configured for mobile viewing, then you’ve just lost 4,000 potential conversions. The good news is email service provides have already switched to mobile friendly templates and you just needed to make some tweaks on your end. Here are some things you can do to target mobile users more effectively…
- Test each message before sending out
- Keep the message as short as possible
- Add a clear call-to-action
- Adjust the text size and format
- Use colors that stand out if your adding graphics
- Optimize images for mobiles
Not all people are experienced and even those who are still need to be told what to do. That’s why it’s very important to add a clear call-to-action so they can take advantage of the offer, value, discount, etc. Sometimes, adding “click here” is good enough, but I suggest writing your objective clearly. For example, if I’m writing about a new effective link building strategy, then, in my email, I’ll write the following – Click here to learn how to boost your rankings.
I like taking people by their hand and helping them create the conversions because it adds an element of support, etc. Remember, the call-to-action doesn’t have to be text, but it can be a clear image and/or button. However, make sure it’s visible on all platforms and as clear as possible. The last thing people want is to read an awesome email and NOT know what to do afterward.