More Marketing Tips That Help Win Customers

Many bloggers still don’t understand the importance of testing, why it’s so important in ensuring you’re getting your content to the right audience with optimal conversion rate. It’s been stated the reason it works so well is because you have so many ways to promote your content and blog that some definitely perform better than others. If you can differentiate between those strategies, providing results compared to those which are a waste of time, you can quickly increase your engagement, traffic, etc. Next,

The objective is to win customers by utilizing marketing strategies that are effective. The importance of testing cannot be underestimated. Today, I’ll be discussing the following…

  • Marketing strategies you need to test
  • FREE testing tools

Let’s get started…

What Should You Be Testing?

What you test will depend on your niche but there are a few universal elements that should be tested, no matter what your niche. For example,

Landing page funnel is often overlooked and you should always test it to ensure you’re getting the highest conversion rates. It’s often been said that email subscription is the best way to remarket your blog because through a follow-up sequence, you can keep bringing people back to you blog for FREE. However, many bloggers setup a landing page and leave it alone, hoping that’ll it convert. This is the wrong approach and you’ll be losing opportunities to win over customers. The objective is to get visitors to subscribe so you can win them over by sending them valuable information in the form of follow-up messages. However, it’s important to test what gets you the highest conversion rate. Try the following…

  • Test landing page titles and description
  • Test call-to-action
  • Test images and video
  • Test different forms and location
  • Test timing and type (pop-up, inline, etc.)

Next,

It’s important to test the different type of content on your blog. For example, I know specific type of content gets higher engagement than others so will focus on creating more desired content. It’s actually very easy to determine what content resonates with people by looking over comments and social shares. You can also check keywords you’re currently ranking for because you’ll be surprised how many people have linked to your content without your knowledge.

These are the “2” direct elements that have an effect on customer conversions. Both factors can be used to market to your customers, either through a solid funnel or content marketing. You should test each of them to ensure highest conversion rate.

FREE Testing Tools

I’m going to quickly mention “3” tools I use to track how well my marketing efforts are converting. First, I’ll use the built in testing tool provided by my ESP. This I’ll utilize to track conversion rates on my newsletters and email opt-in forms. My research has shown me a conversion rate of 20%+ is optimal but you should keep testing to increase until it begins to drop. The point it starts to drop, you know the previous form gave you the best email conversions. Next,

I’ll use Google Analytics to track visitor, landing page, and geo-location to find out where and how my visitors engage with my content. You should focus on the pages with the highest conversion rate then find ways to convert on them. For example, if I know 50% of my visitors are landing on “example.com/page-1), then I should add an opt-in form because it will increase the chances of subscribers. Later, I can win over my customers with a series of high quality follow-ups providing value.

Social media is a great way to determine what content your audience enjoys. For example, through they’re “share” pattern, I know what content resonates with them so I can focus on writing that much more. Next, if I can’t write content because of a busy schedule, I can hire someone, but direct them in the right direction. The point is it’s widely believed the higher social shares on a particular content, the more engaging it is. This element, again, is not hard to track because you have to focus on favorites, total shares, and “retweets”.

Next,

Here’s something cool many people don’t know about…

Copy and paste your URL in this FREE tool provided by QuickSprout.com. Here’s an example using JohnChow.com. The web analyzer will do its job and provide you with a set of results. Next, if you skim over to “Social Media Analysis”, you’ll get a breakdown of the highest shared content on your website by Total Shares.

Skim through the results, and you can find out what content is resonating with your readers and can either update, create, and optimize the content. Through this simple technique, you’re able to win over customers by creating content that resonates with them more than others. Here’s something else…

Take the URL of the page and type it into Topsy.com. It’ll show you all the people who shared that content and when you create similar content, you can contact each one of them asking for feedback and to share it with their followers. They’ve already shared similar content you’ve written before so will more than likely share this content, too.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

13 of the Best Instagram Ads We’ve Ever Seen

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking…

The best Instagram ads don’t look like ads at all.

They look like Instagram photos. Kind of like the best movies we see are those that we can relate to—the best acting mimics real life!

Instagram Ads

What we noticed? As social media platforms push consumers toward video, businesses are taking advantage of the opportunity. We also saw a lot of cool carousel ads, creative boomerangs, and high-quality photos.

Welcome to the Oscars of Instagram Ads. It’s going to be a star-studded post. Even better, we’ll take you behind the scenes and show you just how to duplicate their award-winning looks.

Best Actor

Let’s hit this red carpet running! Look at that adorable face. You just know he had to pose 12 different ways with his ears getting tugged to produce this adorable ad. This creative gets right to the point—it’s a grooming service marketing itself to you by showing a picture of a groomed puppy. Sometimes, the best way to get your result is a straight line. Congratulations, Krisers Pets!

Best Instagram Ads

Why this Instagram ad works:

  • Cute animals will stop your prospects in their tracks
  • The “Call now” CTA makes it easy to take action

Best Picture

Look. At. That. Cheesy. Goodness.

Hats off to you, Domino’s. You know what draws hungry college kids coming home from the bars, posting late night Instagrams: cheap—yet delicious—pizza.

More than just the gorgeous picture of a pie, food pictures are huge on Instagram right now. (And did you know that the #1 most Instagrammed food is pizza?) These kinds of ads blend in and stand out appropriately; no one is going to get annoyed that you’re showing up, and they might just be intrigued enough to place a delivery order or head into the store.

Dominos Instagram Ad

Why this Instagram ad works:

  • It looks “native” (like an organic Instagram post)
  • Emojis in the ad text are a nice touch to resonate with hungry millennials

Best Director

This artistic ad from Dance and Beyond is slightly mind-bending, like looking at an illusion on your phone screen. Props for some awesome photography skills—you know the photographer (director) had to rearrange these legs 10,000 different times and take 10,000 shots to get this exactly right.

Don’t be afraid to up the ante on Instagram. If you have an amateur photographer on staff—or if you run a photography studio—show off your skills! Everyone is always looking for the perfect angles. Capture your audience!

Dance Direction

Why this Instagram ad works:

  • Eye-catching, artsy photography begs to be “liked”

Best Original Screenplay

This Chik-fil-a Instagram won the show with a pregnancy announcement. To be honest, I thoroughly enjoyed the play on the typical bun-in-the-oven announcement but I truly identified with Dad. He was upset that there was only one mini chicken sandwich in his box! The emotions were so real!

To create an Instagram ad like Chik-fil-a’s, think about how your brand or product can unexpectedly be involved in the personal milestones of your customers. Everyone loves a great success story; do you run a boutique where your salesperson had a meet-cute with a customer? Do you have a restaurant that hosted a surprise birthday party recently? Tell your story through a video ad! 

Why this Instagram ad works:

  • Uses self-deprecating humor—exactly what you’re looking for from a fast food restaurant
  • Tells a complete story quickly

Best Animated Feature

This adorable Haagen-Dazs ad combined a very real-looking ice cream cone with some very animated bumble bees to celebrate Free Cone Day. They even included a nice play on the “busy bee” idiom in the caption!

This advertisement isn’t too flashy or cartoonish, but draws awareness to the endangered honey bee population and the free cone event in a cute way. You know that they considered featuring real bumble bees, then immediately realized it would be a terrible idea. Way to go, Haagen-Dazs!

Why this Instagram ad works:

  • Latches onto a popular event and a popular environmental issue
  • Creative use of hashtags

Best Adapted Screenplay

Though this might be a stretch for an ad, the popular show 13 Reasons Why is based on a book, and was adapted for television by Netflix. This carousel ad features the show’s main characters with some dramatic overlay quotes.

Why this Instagram ad works:

  • Eye-catching carousel without being a full-blown trailer
  • Intrigues your audience, drives subscription conversions

Best Cinematography

This ad must have been filmed with a high-def, fisheye drone (or something like that, I’m not a photography expert). The footage is amazing! It makes the viewer feel as though they are in the crowd with the best seats in the house. And it never gets boring, with quick action shots, clips of an excited audience, and sporadic camera flashes.

Have Go Pro, will travel? This type of ad is great for travel agencies, car share companies, boutique hotels, or any business that assists their customers getting from point A to point B. Make your audience fight the FOMO with some fast and slow video compilations.

Why this Instagram ad works:

  • Incredibly well-taken video
  • Makes the audience feel present but not as though they are being swindled

Best Costume

This adorable Starbucks ad wins best costume for that great camouflage! On top of the adorable factor, it has all the makings of a great Instagram on a personal account. Don’t kid yourself, one of your more photography-inclined friends could have captured this for a ludicrous amount of likes.

Take advantage of scenery! If you have an especially cool mural or view around your business, take photos of it—maybe with your products strategically placed in the shot.

Starbucks Best Instagram Ad

Why this Instagram ad works:

Best Makeup and Hair

Just looking at this ad from Glossier brings the great, classic song to mind, “My lip gloss is poppin’, my lip gloss is cool!” Glossier has a series of strong ads featuring their products, which closely resemble make-up tutorials that you would find on Instagram organically. This advertisement draws your eye with the enhanced sparkles, and can provide swift gratification with a click of a button to order the same gloss.

Why this Instagram ad works:

  • Like so many of the best Instagram ads, it mimics a great organic ‘gram
  • Clever copywriting is the icing on the cake

Best Comedy

Who doesn’t love a good pet-shaming? Not only does this Instagram ad blend in with the rest of my feed full of naughty puppies and silly cats, it includes a plot twist! This naughty goat head-butting a car door is the perfect advertisement for car insurance—because who knows when a trip to the petting zoo could go awry.

Want to make an ad like this? Simply find a way to incorporate cute animals into your business proposition. Works like a charm.

Insurance Agency

Why this Instagram ad works:

  • Great repurposing of the pet-shaming meme
  • Copy and CTA both reinforce the next step: Calling for help

Best Set Design

Mrs. Meyer’s subtle boomerang ad could be from any parent’s Instagram—spilled milk on some cookies that you know left the kitchen covered in flour and sprinkles. The real eye-catcher is the great title, “Perfect is Boring” that steals the show.

Face it, good cleaning products aren’t the most thrilling selling point. If your product is similarly sleep-inducing, try putting a fun twist on it! Sell cat litter? Pictures of silly kittens. Paper products? Find some way to work The Office into the conversation. You got this.

Boomerang Mrs. Meyer's

Why this Instagram ad works:

  • Perfectly paired image and caption
  • Blends in with an Instagram newsfeed, but is eye-catching enough to create pause

Best Dance

Shout out to Brooklinen for having the best boomerang jump-into-bed dance that everyone can identify with. #BedGoals, am I right? This Instagram ad features (what I can only assume is) a sweet Brooklyn loft, a beautifully made bed, and a satisfying “poof” when that attractive man somersaults into it.

As so many Instagram models can tell you, being scantily clad goes a long way (ahem, every Kardashian, ahem). However, I would recommend duplicating the relatable satisfaction displayed in this ad—the bed jump—like pulling a cheesy slice of pizza or perfectly landing a water bottle flip.

Why this Instagram ad works:

  • Boomerangs are always effective at drawing attention
  • The caption boasts a sale!

Humanitarian Award

Last, but absolutely not least, our Humanitarian Award goes to Donate Life America! Doesn’t that sweet face stop your scroll in its tracks? This simple and to-the-point ad is for a great cause, too.

Humanitarian Award 

Why this Instagram ad works:

  • Well-taken photo for a good cause

Congratulations to all our winners! Did we miss an outstanding Instagram ad that you’ve seen? Send it our way!

5 Social Media Tips That Will Never Change

As far as we can gather, social media isn’t going anywhere, at least for the foreseeable future. Everyone online will continue to want to connect with everyone else online in some fashion. It may have started with simple text-based status updates and those will likely continue to persist, but we must also recognize that the face of social media and social networking will continue to change.

And as an online business owner — if you’re a blogger, affiliate marketer, or run an e-commerce store, you are an online business owner — it’s important that you keep up with these trends and changes. It’s true that all your hard work can go unrewarded when someone decides to change the algorithm on you. It’s simply the nature of the beast.

Just as Google will continue to adapt its search algorithm and you’ll want to keep up with those updates, there are certain best practices that will always hold true, regardless of what changes these search engines and social sites make. Good content is still good content and if you want to continue being successful on social media, you’ll want to keep these five fundamental tips in mind.

social-media

1. Be Consistent

If you’re going to leverage social media to expand your brand presence and grow your business, you’ll need to post regularly. If you unleash a flurry of tweets in an hour, only to let your Twitter account go dormant for days at a stretch, you’re going to lose the interest of your followers. You might even lose some followers too!

While you may not need to (or want to) bombard your fans and followers with dozens of updates each and every day, you will want to maintain a certain level of consistency. This keeps your brand front of mind and all algorithms will always favor a good level of activity.

2. Engage With Your Audience

This is something that I’ve mentioned before and it’s something I’ll likely mention again. Social media never has been and never will be a replacement for a podium at the top of a stage. It’s not a box on which you can stand and simply shout out at your audience. It’s not a billboard for one-way communication.

Social media is inherently social; it’s right there in the name. Remember to engage with your fans and followers. Respond to their questions. Follow up on their interests. Create a real conversation and don’t just use the platform as a sounding board.

3. Use the Available Tools

Every social network changes over time. It’s inevitable. If you want to make the most fo what you can get out of each platform, then you’ll want to make sure you take advantage of the tools that are made available to you.

A great example of this is Twitter. It started with basic text updates, but tweets with uploaded pictures tend to be more popular. And when you insert a YouTube link, the video can oftentimes be played right from within Twitter. The same is true with Instagram, moving from pictures to videos and now Snapchat-like “Stories” too.

4. Put Your Best Foot Forward

Several years ago, I wrote about this in the context of freelancing, but it holds true for any sort of business you may want to run. Haters gotta hate. If you’re not attracting your fair share of haters and criticism, you’re probably not pushing yourself far enough.

But even when someone openly bashes you, derides you, and throws you under the bus on the social media, you should take the high ground. It doesn’t matter if that guy is being totally unreasonable, because all your other fans and followers are watching. Show that you’re the best and let your actions speak for themselves.

5. Track Your Numbers

This is easier on some social media platforms than others, but it’s always a good idea to maintain some sense of your numbers. What does your growth look like over time? Are you getting more video views on Facebook or YouTube? Are you attracting more likes and comments?

If you really want to take your social media game to the next level, you need to experiment and track your results. A/B split tests can really help you narrow down the strategies that are working (and the ones that are not).

Do you have any evergreen social media tips? What has consistently worked the best for you, algorithm updates be damned?

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

Dot Com Lunch – Saving 65 Cents for Pho Edition

On this episode of the Dot Com Lunch, Boris tries to save money on his lunch by ordering Pho with the noodles only and no meat. He ended up saving 65 cents. I invite all my Vancouver viewers to the IM Freedom Workshop in Vancouver.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

This Is What I Like Waking Up To

I woke up to a really nice email notice from Mint this morning. It seems while I was sleeping, a deposit in the amount of $90,596.58 was wired to my bank account.

The money represents 15 days (April 15 – 30) commissions from MOBE. You know what’s the best part about all this? My next payment is only 14 days away!

Get Paid Every Two Weeks

MOBE pays their affiliates on a net 15 day payouts. This is very important because most networks use a 45 to 60 day payout. This mean that money earned in April won’t be paid out until June 15 15 or July 1. This is a long time to wait if you’re spending money on traffic. Most of the time the credit card bill will be due before you get paid from the network. That could put you in a cash crunch.

The reason networks have a long payout is to account for refunds. Most Internet products have a 30 day money back guarantee. If the networks were to pay out the commission before 30 days, they run the risk of paying a commission on a refunded product. However, the refund rate for MOBE products is among the lowest in the industry. As a result, they’re able to pay their affiliates on the first and 15th of every month. MOBE pays me by bank wire so it takes a few days to show up.

The Secret To Making BIG Money Online

Let’s say you want to make $100,000 a year, and you have a choice of two ways to do it. The first is to sell a $10 eBook. The second is to sell a $10,000 mastermind. Which do you think is the easier path to $100,000: selling 10,000 eBooks or ten masterminds?

Of course the answer is the ten masterminds. With the $10 eBook, you would need to sell 1000 times more products to equal the income generated by just one $10,000 products.

If you want to make the big money online, you absolutely need to add high-ticket offerings to your product mix. Yes, it does take more effort to sell a $10,000 products than a $10 product, but it won’t be 1000 times more effort. It might take four, five, maybe ten times more effort, but it will never be 1000. Yet, selling a $10K product will give you 1000 times more income than a $10 eBook.

Selling high-end products requires a more personalized approach. You generally need to get on the phone with the leads and talk to them. This takes away from living the Dot Com Lifestyle. The solution to that problem is to let someone like Max do it for me. If you’re part of MOBE, Max can do it for you as well.

To make the big money in this business, you need to stop banging your head against the wall trying to sell a ton of low-ticket products. That is not the answer. The answer is the big-ticket offer. Why work your ass off trying to sell ten thousand $10 eBooks, when you can have a guy like Max make you $10,000 with just one phone call?

Adding The Big-Ticket Offer

There are two ways to add a big-ticket product to your marketing mix. The first is to create it yourself. If you have never made a high-priced product before, then this is not a great idea. The second way is to leverage a system like MOBE, and promote their suite of high-ticket products. That is what I do.

The great thing about the MOBE setup is you don’t have to do the selling. They have an experienced phone team that will close the high-ticket sales for you, so you can live the Dot Com Lifestyle and drink really big drinks!

drink

One of the most common questions I get from people who are thinking about joining MOBE is, “Will all of this work for me?” and “Can I really do this business?” The answer is, regardless of your age, background, where you’re from, or your experience level, you can do this business. You can start your own online business, and be successful at it.

If you’re truly ready to move forward and make a positive change in your financial future, then go apply for my Ultimate Dot Com Lifestyle coaching program. This is a 21 step system I created with MOBE to help you make your first $1,250, $3,300, $5,500, and even $10,000 online. You’ll also be given a one on one coach who will work with you, and answer any questions you may have. All you have to do is follow the system and do what your coach advises. You may not pull down $88K in 15 days like I did, but it’s pretty easy to make $1,000 a month from it.

The application fee is $49, and allows you to go through all 21 steps. I recommend you go through the steps, then decide if this is something you want to do. If it is, great! Welcome aboard. If you decided this is not something you want to do at this time, then get a refund and go on with your life. I can’t make it simpler than that.

Attend The IM Freedom Workshop

If you wish to talk to an expert face to face about Internet marketing, then I invite you attend a live IM Freedom Workshop in your area.

Each workshop will have both an afternoon session and an evening session. Find the workshop that’s most convenient to you, and register now. Space is limited. Tickets are given out on a first come, first served basis. You must be pre-registered to attend. There is no on-site registration.

Click Here To Download John Chow’s New eBook, The Ultimate Online Profit Model!//my.leadpages.net/leadbox-781.js

WordStream Welcomes Howard Kogan Aboard as President

Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team, bringing on Howard Kogan as president!

We’ve been growing like crazy lately – in fact we were just named the 16th fastest growing private company in Massachusetts, thanks to our growth rate of nearly 400% over the past three years. In December, we moved into a new office space to make room for all these new employees. At our all-company meeting each month, I’m usually introducing eight or nine new WordStreamers every time!

WordStream wins Fast50 award

At the FAST50 awards with WordStreamers from across the company

The time has come to add more depth to the WordStream executive team. Howard Kogan joins us from C Space, a customer agency owned by Omnicom. Over the last seven years he has served as President of the Americas region, Chief Technology Officer, and most recently as global Chief Operating Officer leading product innovation, technology development, and acquisitions. He’ll be starting in the brand new role of president on June 12, adding even more horsepower to our executive team. As president, Howard will be focusing on running the day-to-day operations of the company, owning and driving our internal strategy.

I will remain CEO and this additional executive bandwidth will allow me to focus fully on our external growth strategy including exploration of future additional acquisitions, managing our partnerships with companies like Google, Bing, and Facebook, and exploring new partnership opportunities to further fuel our growth.

Howard Kogan

I worked with Howard in the past at my first startup, Molecular, so I know exactly how much he’s going to bring to the table. He’s a great person with exceptional values that match everything we stand for here at WordStream.

howard kogan and ralph folz at wordstream

Please join me in welcoming Howard to the team, and thank you for all your support!

7 Advanced Google Shopping Strategies [Infographic]

Competing in Google Shopping is hard.

google shopping tips because its harder than search

If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact that 56% of Google PPC budget is spent on shopping. That’s right: In the USA, Shopping is more popular than search.

To help you get the most out of Google Shopping, our friends at London-based digital marketing agency Clicteq have put together an infographic outlining some advanced techniques that advertisers can leverage to find success in the highly competitive world of eCommerce.

The 7 advanced strategies for Google Shopping success include:

  1. Segment campaigns based on intention
  2. Keep pricing competitive
  3. Test bids extensively
  4. Add keywords to product titles
  5. Segment by product ID
  6. Use dayparting
  7. Add RLSA to Shopping campaigns

With that, the infographic!

 7 advanced google shopping strategies infographic clicteq

As the infographic suggests, Google Shopping can be a tangled web, a place where finding success (measured in ROI) is anything but easy.

Doing so starts with segmentation. By breaking products out based on their Item ID, you can take control of your search queries and product bid. Creating separate campaigns for different types of searchers means you can bid differently for branded vs non-branded terms, limiting wasted spend.

Google’s emphasis on pricing—particularly ensuring that your pricing is competitive relative to other advertisers—is a key component of success: if your goods are overpriced, conversions volume can decrease by over 60%. In a similar vein, bidding mechanics are hyper sensitive on Google Shopping compared to Google Search. A small change, even just a few cents, has the potential to double or half your revenue: talk about volatility. 

The message from Google, at least when it comes to Shopping, is clear: if you want more, better impressions for a certain product, you need to strike the perfect balance between keyword implementation (using search queries in your product headlines is a great place to start) and bidding.

Doing so will pay dividends, especially when you consider that on Google Shopping conversion rates change hourly: your bids should do the same. Advertisers who use historical data to adjust their bids on a daily or even hourly basis see an average increase in conversion volume of 11%. And it gets even better: by using RLSA to apply remarketing lists to your shopping ads you can expect to see significant increases in CTR and conversion rate for pre-qualified audiences.

This infographic was originally published on and re-posted here with permission from clicteq.com.

About the Author

Wesley Parker is Founder and CEO at Clicteq. He currently manages an AdWords portfolio across a range of different sectors. His writing is regularly featured in leading search publications such as Search Engine Journal, Search Engine Watch, and Econsultancy.